Who would have thought a high school dropout would be the Linch-pin to sports radio in Chicago? Mike North came out of obscurity to become its biggest star, part of the city’s first all sports station (WSCR, THE SCORE) on January 2nd, 1992. Paired with former Bears star and Harvard Grad Dan Jiggetts, the duo known as the monsters of the midday, captured an audience hungry for sports talk but it was North, with his bombastic style, who sparked an audience that would soon grow and grow.
North skewered some guests while quickly becoming the man of the people and befriending such notable as Walter Payton and Mike Ditka. He would eventually sign the biggest contract in sports talk history, a five year deal worth 7.5 million!
In part one of this fascinating interview, North recalls how he cajoled the owner of a radio signal to make it sports talk instead of Jazz and country. North also remembers how he rose from a city employee picking up paper and then the owner of a hotdog stand with his wife Bebe to become one of the most celebrated personalities in the city.
Tell me a story I don’t know is proudly sponsored by Vienna Beef, makers of Chicago’s hot dog and an institution since 1893 (viennabeef.com). By Dynamic Manufacturing, Honor the legacy, pioneer, the future (Dynamicmanufacturinginc.com). Also by Saranow law group, top notch real estate people aimed at saving you money (Saranow.com). By Rahl Jewelers offering the finest in jewelry in Chicago’s northwest suburbs since 1982 (Rahl jewelers.com) And by the Paulina market, purveyors of the finest meats and much more in Chicago since 1949. (paulinamarket.com)
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