'Late payment is a massive issue' - what agencies want from clients, PRWeek podcast

We've heard what clients want from agencies - this week's PRWeek Beyond the Noise podcast takes the agencies' perspective. Throughout August, PRWeek ran interviews with senior in-house comms and corporate affairs directors from BAE, Subway, Royal Mail and Starling Bank. We asked what they like - and don't like - about working with comms agencies. Our guests this week discuss the relationships from the view of agencies. We are joined by Tom Symondson, global head of growth at Grayling and parent group Accordience, and Mike Robb, co-founder of Boldspace. PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform. Symondson and Robb discuss how the client-agency relationship has evolved in recent times, for better and worse. They examine how the relationships can go wrong and list their own 'red lines' when working with clients. They also look at how to set up a relationship for success. Crucial issues such as fees, overservicing, payment terms and getting paid on time, and the 'poaching' of staff are also discussed. The duo are joined by regular host Frankie Oliver, co-founder of New Society, and John Harrington, editor of PRWeek UK.

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