In this first episode of the Women in Wool series, I’m joined by Dee McGilvray, founder of CLÒ FOLD.

Dee has launched a womenswear brand built entirely around 100 percent British traceable wool. In just five months, alongside a full time job, she has taken an idea rooted in farming and the British countryside and turned it into a finished product made entirely in the UK.

Her first piece is a wool gilet woven in Yorkshire using traceable wool sourced through British Wool. Every part of the supply chain, from farm to finished garment, has been kept in Britain.

This isn’t just a story about launching a fashion brand. It’s about supporting farmers, restoring value to British wool and building a genuinely local supply chain.

In this episode we cover:

1. Why so much British wool goes to waste and why farmers are often paid very little for it
2. How Dee built a fully traceable supply chain starting with British Wool
3. What traceable wool actually means and how customers can scan a QR code to see which farms their garment came from
4. Working with UK mills, manufacturers and suppliers
5. Why launching with one product was a smart move
6. The reality of starting a brand quickly and testing demand in small batches
7. Why wool is one of the most underrated fibres in British fashion

If you care about British farming, UK manufacturing and using fibres that actually grow on our hillsides, this episode will give you a practical look at how it can be done.

About CLÒ FOLD

CLÒ FOLD is a British womenswear brand built on the principle of land led living. Every garment is made using traceable British wool, with full transparency from farm to finished product.

You can find Dee and CLÒ FOLD at:

Website: www.clofold.com

Instagram: @clofold

Make sure you join her mailing list to hear about upcoming launches including traceable British wool welly socks and future outerwear pieces.

🚀 Ready to scale your UK-made brand? Apply for the British Brand Accelerator at makeitbritish.co.uk/apply

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