Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy.

Without a plan, their launch totally flopped. They sold just 2 spots.

On this episode of Mistakes That Made Me, Amy and Kirsty join me for a conversation about how us business owners sometimes preach one thing for our clients and but then don't do the same thing for ourselves. As Amy puts it, "It’s difficult to do for yourself what you do naturally for your clients".

Listen to this episode to understand how they bounced back from their launch failure.

Find the transcript of this episode on my site, emancopyco.com/podcast

Links from this episode:

• Business Badassery podcast
• More on Kirsty Fanton: https://kirstyfanton.com
• More on Amy Posner: https://amyposner.com
• Amy Posner on YouTube: @amyposner7096
• On Instagram: @kirsty.fanton and @amyrposner
• Link to Kirsty's Instagram announcement
• Eman’s Email Rules

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