In this short compilation episode, Steve revisits conversations from across 11 years of the Being Freelance podcast archive to explore what actually happens when freelancers specialise in a niche. Full of stories of how these freelance creatives found their niche and the impact it had.

You’ll hear:

THE IMPACT OF NICHING

Why expertise can lead to higher-value opportunities

HOW TO FIND YOUR NICHE

Why your niche doesn’t have to be permanent

Featuring insights and stories from James Barnard, Liz Painter, Katie Chappell, Ayo Abbas, Louise Shanahan, Eman Ismail, Estelle Hakner, Ebonie Allard, Hannah Dossary and Stephen Adams.

Whether you’re just starting out or rethinking your positioning years into freelancing, this episode might help you scratch that niche itch.

FULL EPISODES for each guest
James Barnard
Liz Painter
Katie Chappell
Ayo Abbas
Louise Shanahan
Eman Ismail
Estelle Hanker
Ebonie Allard
Hannah Dossary
Stephen Adams
Paul Jarvis Q&A

Hosted by freelance podcast editor and video podcast editor Steve Folland.

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For years, Mark Grainger’s freelance business ticked along nicely.

Referrals. Word of mouth. Repeat clients.

And then… things went quiet.

In this episode, we explore what happens when the reliable stream of freelance work slows down. And what it really takes to respond proactively rather than panic.

Durham-based freelance brand copywriter Mark shares how he:

- Repositioned himself from a company name back to his personal brand

- Niched by service rather than industry

- Started experimenting with LinkedIn outreach

- Refocused on building more durable business foundations

- Leaned into community rather than retreating

Mark is refreshingly honest about the uncomfortable parts of freelancing, especially business development.

“I have a business, but I’m not a businessman.”

We also talk about lifestyle businesses, pricing flexibility, work-life balance, and why it’s vital to acknowledge the harder seasons of self-employment rather than pretending everything’s fine.

If freelancing has felt quieter lately…

This conversation will reassure you - and might just nudge you to get proactive too.

Go say Hi to Mark on LinkedIn!

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
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NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

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This is the first time I've done this as an episode.

A quick behind the scenes of what I'm up to with my own freelancer business - as a freelance video and podcast editor. 

If you'd like to go even more behind the scenes, check out my freelancing life vlog on YouTube.

If I'm going to pay for an advert for my services, there's something I need to do first...

And you can do this too.

It's not about a major overhaul of your website. 
Instead sit with a fresh cuppa and fresh eyes and see as if you're someone discovering you for the first time.

If someone clicks through on LInkedIn to your profile, what will they find?
Mine is linkedin.com/in/stevefolland

Likewise to your website.
Mine is stevefolland.com

Look at your LinkedIn profile. 
Is it up to date for the work you're doing today? Do the links they click out function properly?

Look at your website. 
Are the services you want to be known for the most obvious? 
Does your contact form work? 
Is your blog active or making it look like you've gone out of business?

If you're going to shout about yourself so that people pay attention, make sure what they find is true to you today.

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

Laura has been a professional graphic designer for over 20 years, but her freelance journey began in 2008 after the birth of her first child. With daycare in Manhattan costing more than rent, Laura started piecing together freelance work from home; juggling projects from a tiny dining table in a fourth-floor walk-up.

Freelancing wasn’t always smooth. But eventually, after settling in Massachusetts, it clicked.

After a particularly harsh freelance interview left her devastated, Laura made a decisive shift. She stopped calling herself Rizby Designs and became Rizbee Studio instead - a small but powerful change that reframed how clients perceived her work. And how she saw herself and her business.

Laura began positioning herself as a studio, using “we”, and gradually building a trusted team of contractors around her.

Over time, Laura discovered what she truly loved: designing brand systems, particularly for consumer packaged goods in the food and beauty industries. Finding her niche was the next big change.

Laura’s growth has been fuelled by intentional networking. From women-led business groups locally, to major industry expos across the US. Laura shares how she approaches events, follows up thoughtfully, and builds genuine relationships that often turn into work, even if it’s months later.

Laura also shares why she’s invested heavily in her business over the past few years: hiring a business coach (who’s helped her double revenue year-on-year), bringing on a social media manager, fractional CMO, director of operations, CFO, and freelance designers - all while remaining the creative heart of the studio.

Beyond client work, Laura has created something rare: a true client community. Including hosting a client appreciation dinner (first time we’ve heard that on the podcast!). She explains how fostering connection between clients has become a defining part of her business.

It feels amazing the difference defining herself as a ‘studio’ instead of a freelancer has made.

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

Cold outreach can often get a freelance business started. 
But in this episode I propose even those of us years down the line don't give it the cold shoulder.

When you need to bring in clients, maybe a period of cold outreach, or even a consistent long term pattern of it, could be exactly what warms our business back up again.

Cold emails. Cold calls. Reaching out to people who didn’t ask to hear from you. It can feel awkward, uncomfortable, and very easy to put off.

But again and again on the Being Freelance podcast, freelancers have shared how proactive outreach - in many different forms - played a huge role in getting their business started, or getting it moving again when things felt quiet.

This episode is a little different from the usual Being Freelance format. Rather than a single guest interview, it’s a reflection on conversations with freelancers who’ve taken a deliberate approach to outreach.

You’ll hear how copywriter Adri Kopp refined her cold email process, worked out who she should actually be reaching out to, and set herself daily outreach targets - discovering that volume and timing mattered just as much as personalisation.

You’ll hear how fintech copywriter André Spiteri approached cold outreach as a simple, repeatable habit, deliberately avoiding emotional attachment to individual emails so he could keep momentum going.

Designer and illustrator Iancu Barbarasa shares how sending hundreds of emails wasn’t about asking for work, but about starting conversations - conversations that later led to some of the biggest projects of his career.

The episode also explores outreach beyond email. Sustainability copywriter Raymond Manzor talks about cold calling, sending physical letters with samples, and following up by phone. Standing out simply because hardly anyone else was doing it. Whilst visual storyteller Ashwin Chacko shares how self-publishing a book and proactively sharing it opened doors to workshops, conversations, and paid work.

Alongside the tactics, there’s plenty of honesty about rejection. Most people won’t reply. Some will say no. A few might tell you to get lost. And that’s all part of the process. The freelancers featured here talk candidly about learning not to take it personally, separating their identity from their work, and trusting that being in the right place at the right time often comes from showing up consistently.

What comes through most clearly is this:
Cold outreach doesn’t have to be spammy, pushy, or salesy.

And while outreach often becomes more selective as a business grows, it never completely goes away.

So even if your work mostly comes through referrals, word of mouth, or SEO, this episode is a gentle nudge to ask:
Is there still a place for cold outreach in your freelance business?

Featuring insights from these brilliant freelance guests, whose full episodes you should absolutely check out:

Copywriter Adri Kopp

Fintech Copywriter André Spiteri

Designer & Illustrator Iancu Barbarasa

Sustainability Copywriter Raymond Manzor

Visual Storyteller Ashwin Chacko

Conservation Illustrator Stefán Yngvi Pétursson

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

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Katie Chappell is a freelance live illustrator based in the UK - and her story takes some unexpected turns.

After being sacked from a graphic design job, Katie slowly built a freelance illustration career through side jobs, teaching guitar, working in retail, and even becoming a nanny abroad. A 100-day drawing project helped her find confidence, momentum, and visibility - and eventually led her into live illustration and graphic recording.

Things really took off during the pandemic, when Katie adapted quickly to online events and found herself booked solid. At one point, she scaled the business into an agency-style setup with salaried staff and 24 illustrators on the books.

On paper, it looked amazing.

In reality, it nearly broke her.

In this episode, Katie talks honestly about scaling up, scaling back, pricing, niching, marketing, work-life balance, and the moment she realised something had to change. 

We also get into the practical stuff: working with a virtual assistant, setting clear prices, and why “make work, share work” is still the foundation of her marketing.

Katie is part of The Good Ship Illustration - an education and community space for illustrators, that she founded with two of her friends. If you enjoy Katie on here, do check out The Good Ship Illustration podcast!
 

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland

As freelancers, it’s easy to spend most of our time in the business - delivering client work, meeting deadlines, keeping things ticking over. But if we never step back, time has a habit of running away from us. We can be swept along on a current of what people ask us to do, not thinking about if it's where we want to be heading.

This episode is a little different from the usual Being Freelance podcast format. Instead of a single guest interview, it’s a reflection on conversations with freelancers who consistently make time to work on their business - not just once a year, but regularly.

You’ll hear how different people approach this in their own way:

Some take themselves off on solo business retreats - sometimes to a hotel, sometimes just to a different room in the house — with no client work allowed. Others hold quarterly CEO retreats, stepping away from day-to-day delivery to review what’s working, what isn’t, and what they want more (or less) of.

One even does a 'Weather Report', seeing what's on the horizon for their work, personal life, creativity, and the wider world -  treating their business like something that moves in seasons.

What they all have in common is this:
They don’t leave their freelance business to chance.

Regular reviews help remove mental load, bring clarity, and often make client work feel more enjoyable - because you’re no longer carrying half-finished thoughts about marketing, pricing, direction, or next steps in the back of your mind.

You’ll also hear a very practical reminder: if you want thinking time, you usually have to put it in the diary first. Two or three hours, a half day, once a month or once a quarter - it all counts.

This episode isn’t about grand five-year plans or fancy frameworks. It’s about creating space to ask better questions:

Is this still working?

Am I enjoying this?

Is this profitable?

Is this taking me where I want to go?

Because freelancing doesn’t have to be something that just happens to you. With a little regular reflection, you get to design it - deliberately.

Featuring the insights of these fantastic freelance guests, whose full episodes you should totally check out.
Follow these links for their podcast conversations.
- Writer Rebecca Rosenberg
- Designer Brennan Gilbert
- Writer & Editor Melanie Padgett Powers
- Voiceover Emma Clarke
- Market Research Consultant Katie Tucker

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
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From an overworked designer posting “a visual diary” on Instagram to running a multi-stream creative business, Itzel Islas has built a freelance life entirely on her own terms.

After almost a decade in apparel design, she started illustrating for fun - and quickly realised people loved her colourful, playful style. “Little by little I started creating art… and then I started getting clients through it.”

Today she runs YAY Itzel, blending branding work, her online shop, Patreon sticker club, brand partnerships with Adobe and Wacom, murals, workshops and even organising pop-ups, all rooted in her Mexican culture. “I’m just chasing whatever is fun for me.  And if it sounds fun, I’m all in.”

She talks building a business organically, finding clients who share her values, and why being authentic is her biggest asset. “I’ve always seen everything I do as a big package of what is my business and how I sustain myself as an artist.”

Hosted by freelance podcast and video podcast editor Steve Folland.

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

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Freelance market research consultant Katie Tucker shares how being intentional - with her time, energy, and choices - helped her build a freelance life that truly fits. 

From walking away from a corporate job for a family adventure to launching her freelance business Product Jungle and writing excellent business book Do Penguins Eat Peaches?, Katie opens up about patience, priorities, and the reality of balancing work, parenting, and wellbeing. 

You can watch the video podcast of this episode on Spotify or YouTube.

In this episode we cover: 

• The leap from corporate to freelancing after a family gap year
• How writing Do Penguins Eat Peaches? helped shape her business
• Balancing client work with parenting and self-care
• Why understanding your customer starts with asking better questions
• The power of patience, pricing, and permission

Plus ,we discover the one market research mistake that freelancers and small business most often make. Make sure you catch it. 

Find Katie Tucker at https://www.productjungle.co.uk/

Get Katie's excellent business book: https://amzn.to/4hQ60bh

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Hosted & produced by freelance podcast editor & video creator Steve Folland. 

EPISODE SPONSORED BY FREELANCER MAGAZINE 

Much more than a magazine these days - but come on, who doesn't love sweet glossy pages dropping through your door helping you explore the world of freelancing? 

Visit freelancermagazine.co.uk

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
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From choreographing dance routines and directing a TV show at a South African megachurch… to running her own freelance business - Lineo Kakole’s journey into branding was anything but traditional.

When no one would hire her after she quit her job, Lineo started sharing passion projects on Instagram. From there, she built her creative identity design studio, Get Ready With Me, around beauty, strategy, and intentional living.

But freelancing wasn’t always smooth. Burnout forced Lineo to rethink everything - from how she planned her day to how she tracked her emotions. Her solution? Turning to her 16-year-old self for guidance. 

Her high school self packed a lot in without burning out, how did she do it?

Paper planners. Quarters, not just years. Dance breaks. Report cards. Slowing down. 
Now she does client work just four focused hours a few days a week - and she’s built a business that truly fits her life.

In this episode, Lineo shares how she:

- Built her freelance brand from scratch with no client experience

- Discovered her niche through joy, not just opportunity

- Designed a unique way of tracking emotional productivity

- Learned to value her unconventional career path

- Built market access beyond South Africa — into London, Sydney, Berlin and more

Lineo reminds us: No one’s chasing you. 
You don’t need to be 'Forbes 30 Under 30'. 
You just need to design a freelance life that works for you.

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Hosted & produced by freelance podcast editor & video creator Steve Folland. 

EPISODE SPONSORED BY FREELANCER MAGAZINE 

Much more than a magazine these days - but come on, who doesn't love sweet glossy pages dropping through your door helping you explore the world of freelancing? 

Visit freelancermagazine.co.uk

JOIN THE COMMUNITY
You're not alone being freelance. 
Come and hang out with your BFFs (Being Freelance Friends).
beingfreelance.com/community
 

NEW TO FREELANCING? THERE'S A COURSE FOR YOU!

The Being Freelance course is made for you!
Take the course and you'll also get 6 months FREE community membership.
 

FREELANCER MERCH
Get Being Freelance merchandise at beingfreelance.com/shop

Like VIDEO? - Check out the Being Freelance on:
Instagram - Instagram.com/beingfreelance
YouTube - YouTube.com/SteveFolland