From choreographing dance routines and directing a TV show at a South African megachurch… to running her own freelance business - Lineo Kakole’s journey into branding was anything but traditional.

When no one would hire her after she quit her job, Lineo started sharing passion projects on Instagram. From there, she built her creative identity design studio, Get Ready With Me, around beauty, strategy, and intentional living.

But freelancing wasn’t always smooth. Burnout forced Lineo to rethink everything - from how she planned her day to how she tracked her emotions. Her solution? Turning to her 16-year-old self for guidance. 

Her high school self packed a lot in without burning out, how did she do it?

Paper planners. Quarters, not just years. Dance breaks. Report cards. Slowing down. 
Now she does client work just four focused hours a few days a week - and she’s built a business that truly fits her life.

In this episode, Lineo shares how she:

- Built her freelance brand from scratch with no client experience

- Discovered her niche through joy, not just opportunity

- Designed a unique way of tracking emotional productivity

- Learned to value her unconventional career path

- Built market access beyond South Africa — into London, Sydney, Berlin and more

Lineo reminds us: No one’s chasing you. 
You don’t need to be 'Forbes 30 Under 30'. 
You just need to design a freelance life that works for you.

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Hosted & produced by freelance podcast editor & video creator Steve Folland. 

EPISODE SPONSORED BY FREELANCER MAGAZINE 

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