Ever trusted a coach more than you trust yourself? Even when it comes to your own business, your own wants and needs, your own goals?

We can relate!

Today I’m chatting to Keenya Kelly – a video marketing and social media strategist and founder of Keenya Kelly LLC. 

Keenya shares how she regained her confidence and autonomy in business after losing self-trust when she invested heavily in high-ticket coaches.

We talk about the importance of trusting yourself, the pitfalls of feeling like your coaches know everything (while you know nothing), and ways to balance learning from others while still feeling confident in your own abilities.

This episode also touches on Keenya's experience with TikTok marketing, building a community, and setting personal boundaries when you’re visible in the online world.

Find the transcript of this episode on my website: emancopyco.com/podcast

Links from this episode:

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz 
• Listen to episode 21 with Mai-Kee Tsang: https://www.emancopyco.com/podcast/mai-kee-tsang 
• Listen to episode 7 with Tarzan Kay: https://www.emancopyco.com/podcast/tarzan-kay
• Keenya Kelly’s 75 hooks: https://www.keenyakelly.com/75hooks 
• Keenya Kelly on Instagram: https://www.instagram.com/keenyakelly 
• Keenya Kelly’s podcast: https://www.keenyakelly.com/podcasts/ 
• Keenya Kelly on YouTube: https://www.youtube.com/keenyakelly 

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

In this episode, I speak to Cindy Wagman – a consultant for nonprofit consultants – about shutting down her $650K a year agency to restart her solo business. 

Cindy shares how her vision of success changed over time and why she ultimately decided to close her thriving agency. 

She shares insights on defining personal success, making difficult decisions, and integrating values into business operations. 

Our convo highlights the importance of creating a life-centric business model and the challenges and rewards of staying true to your goals.

Find the transcript of this episode on my site, emancopyco.com/podcast

Links from this episode:

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz
• Check out Cindy’s websites: https://cindywagman.com/ and https://www.fractionalfundraising.co/ 
• Connect with Cindy on LinkedIn: https://www.linkedin.com/in/cindywagman/

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

TRIGGER WARNING: mention of pregnancy.

In this episode, I'm answering your questions!

I talk about time management, building effective systems for my micro-agency, tips for your email strategy, and more!

And, if you're not following me anywhere else, I also share a big surprise. 

Find the transcript of this episode on my site, emancopyco.com/podcast

Links from this episode:

• Take my brand new email quiz and find out your perfect newsletter style! >> https://emancopyco.com/quiz
• Being Boss Podcast — Preparing for maternity leave with Eman Ismail: https://beingboss.club/podcast/preparing-for-maternity-leave-with-eman-ismail 

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

(PSA: I’ve got a cold so excuse my voice!) 😆

Martha Barnard-Rae is a TEDx speaker, copywriter, and the CEO of Word Candy. In this episode, we chat about Martha's late diagnosis of ADHD and autism, the challenges of running a business while being neurodivergent, and how she’s adapted the way she does business to suit her individual needs.

Martha opens up about the systemic failings in recognising neurodivergence in women and girls, and the importance of building a business and life tailored to her own requirements.

This episode is a call for empathy, understanding, and making radical changes to better accommodate diverse needs.

Links from the show:

• Save $50 on Design Your VIP Week: emancopyco.com/vip-podcast 
• Martha’s website: wordcandy.com.au 
• Martha’s Instagram: @wordcandycomms 
• Martha’s podcast: The One That Works For You Podcast: https://pod.link/1676212620
• Martha’s TEDx Talk - ADHD in Girls and Women: https://www.youtube.com/watch?v=ybk2IzwV6Zg&ab_channel=TEDxTalks 

Find the transcript of this episode on my site, emancopyco.com/podcast 

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Join the Mistakes That Made Me Private Membership for $1 now: https://www.emancopyco.com/membership-trial

Head over to see ALL the tools I love: https://www.emancopyco.com/recommended-tools

And check out:

• Teachery Lifetime Plan: https://www.teachery.co/limited-time?a=T2ggAfDr - STILL AVAILABLE
• VideoAsk: www.videoask.com/ref/ktuwie11a9
• Senja: https://senja.io/?via=eman50
• Butter: https://butter.cello.so/OIHjpOvCEKA
• Kit (formerly ConvertKit): https://www.teachery.co/limited-time?a=T2ggAfDr

Get the transcript here

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Join me and MTMM guest Liz Mosely for a special episode where we talk about how we figure out pricing for our services.

This interview was first published in the MTMM: Private Membership. If you're not in there, you're missing out ;)

Join us inside the Private Membership for $1 here: https://emancopyco.com/membership-trial

After your 7-day $1 trial, membership is just $11 a month. Cancel anytime.

Get the transcript for this episode here

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Sonia Thompson is a well-known and well-respected inclusive marketing strategist, consultant, and coach. 

She shares her journey of going from feeling completely directionless in her business, to being THE go-to inclusive marketing expert and being regularly featured in publications like Forbes, Inc, and Hubspot.

In this episode, we chat about the impact of niching, as well as why even smaller brands and businesses should make the effort to be inclusive in their marketing.

00:00 Introduction

05:02 Meet Sonia

36:54 Sonia's mistake

01:07:36 How this mistake made Sonia

01:20:15 What you can learn from Sonia's experience

01:22:06 Final thoughts

Links from the show:

• Grab Eman’s Nail Your Niche masterclass: https://inkhouse.lpages.co/nail-your-niche/ 
• Check out Sonia’s website: www.inclusionandmarketing.com 
• Join Sonia’s newsletter: www.inclusionandmarketing.com/newsletter 
• Listen to the Inclusion & Marketing Podcast: https://link.chtbl.com/6vXcKyF_ 

Find the transcript of this episode on my site, emancopyco.com/podcast 

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

In this episode, I’m speaking to Liz Mosley, a graphic designer and podcast host. We chat about Liz’s journey of overcoming the fear of rejection.

Liz shares her unique strategy of seeking 100 rejections to build resilience, and why embracing rejection can be a growth catalyst. 

Listen for an inspiring conversation about transforming setbacks into growth and success.

Links from the show:

• Liz Mosley’s website: https://www.lizmosley.net/ 
• Liz Mosley on Instagram: https://www.instagram.com/lizmmosley 
• A freebie Trello template for people to track their rejections: https://lizmosley.myflodesk.com/rejection-template  
• The maker’s of Liz’s podcast website: https://studiocotton.co.uk/
• Get your Atomicon 2025 tickes: https://atomic.site/atomicon/?aap=528 

Find the transcript of this episode on my site, emancopyco.com/podcast 

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

It’s finally here! Eman Copy Co., the email micro-agency I’ve been building for six months, has finally launched. 

In this episode, I share the how, why, and who of it all, and I also dish on the total costs. 

You’ll get my thoughts on going from a solo entrepreneur to a team leader, the building process, the challenges, and what I hope to gain from it all.

Check out the new emancopyco.com for more information on me, my team, and how to work with us.  

00:00 Introduction

08:37 What's changing

17:20 What's not changing

18:07 Why change my business model

22:29 The team

29:58 What goes into building a micro agency

45:20 What I'm most excited about

48:02 Challenges

51:02 What all of this cost

58:13 Your questions, answered

01:14:41 A call to action

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco

Oh, and here’s a link to the people I mentioned in this episode:

Krista Walsh Copywriting: https://kristawalshcopywriter.com/ 

Mikka Cruz (web designer): https://studioelias.com/ 

Modestly Maha (personal stylist): https://www.instagram.com/modestlymaha/ 

Natalie Gates (brand voice and messaging guide creator): https://www.nataliegates.ca/ 

My assistant, Nicole: https://www.instagram.com/worksmartkindagal/ 

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

It’s been two years since we launched Mistakes That Made Me! In this special anniversary episode, I’m celebrating this milestone with my podcast producer, Zuri Berry. 

We reflect on the journey, chat about our favorite episodes, and share what we’ve learned about mistakes after two years of interviewing extraordinary business owners.

Find the transcript of this episode on my site, emancopyco.com/podcast

Links from this episode:

• Behind the scenes of Mistakes That Made Me: emancopyco.com/bts 
• More on Zuri Berry: zmcpodcasts.com

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit