I’m almost 34 weeks pregnant 🤰🏽 So today I’m spilling all the details on how I’m prepping for an extended maternity leave while making sure my email agency keeps running smoothly without me.

I’m also taking a trip down memory lane and sharing what I learned from my first maternity leave as a business owner (back in 2021) – what worked, what didn’t, and how those lessons shaped the plan I’m putting into action this time. 

I break down how I’ve set my finances, outlined my goals, and hired an incredible team to step in while I’m away.

Even if maternity leave isn’t on your radar, the tips and strategies I’m sharing will help any business owner plan for an extended break. 

We all need a little time off now and then, right?

To help me dive into it all, I’m joined by my podcast producer, Zuri Berry. Let’s get into it!

Links from this episode:

• Get the transcript for the episode on my website: https://www.emancopyco.com/podcast
• My hiring page: emancopyco.com/hiring
• 2022 Being Boss podcast episode: Preparing for Maternity Leave with Eman Ismail – https://beingboss.club/podcast/preparing-for-maternity-leave-with-eman-ismail

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

I’m taking you behind the scenes on my latest lead generation experiment: an interactive quiz. 

I share the process of creating the quiz, the strategy behind it, the outcomes, and the lessons learned. 

I talk about the benefits of using quizzes for email marketing, the user feedback I received, and future steps for further improving and marketing the quiz.

Links from this episode:

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Start your free trial with Interact so you can build your own quiz: https://emancopyco.com/interact

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

It's finally here! My recap for 2024 🎉 I share everything from major milestones and setbacks to important lessons I’ve learned.

You’ll get an update on how my micro-agency building is going, and hear me talk about how I've tackled personal challenges like perinatal depression. PLUS I'm sharing my life and business goals for 2025.

This episode is both a reflection on 2024 and a roadmap for what lies ahead.

Enjoyyy!

Get the transcript at emancopyco.com/podcast

Links for this episode:

• Building my email (micro) agency 🥳 Come behind the scenes with me! – Mistakes That Made Me episode
• Teachery lifetime deal (Affiliate link) – Get lifetime access to my fave course hosting platform for a one-time payment of $550
• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  



Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Ever trusted a coach more than you trust yourself? Even when it comes to your own business, your own wants and needs, your own goals?

We can relate!

Today I’m chatting to Keenya Kelly – a video marketing and social media strategist and founder of Keenya Kelly LLC. 

Keenya shares how she regained her confidence and autonomy in business after losing self-trust when she invested heavily in high-ticket coaches.

We talk about the importance of trusting yourself, the pitfalls of feeling like your coaches know everything (while you know nothing), and ways to balance learning from others while still feeling confident in your own abilities.

This episode also touches on Keenya's experience with TikTok marketing, building a community, and setting personal boundaries when you’re visible in the online world.

Find the transcript of this episode on my website: emancopyco.com/podcast

Links from this episode:

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz 
• Listen to episode 21 with Mai-Kee Tsang: https://www.emancopyco.com/podcast/mai-kee-tsang 
• Listen to episode 7 with Tarzan Kay: https://www.emancopyco.com/podcast/tarzan-kay
• Keenya Kelly’s 75 hooks: https://www.keenyakelly.com/75hooks 
• Keenya Kelly on Instagram: https://www.instagram.com/keenyakelly 
• Keenya Kelly’s podcast: https://www.keenyakelly.com/podcasts/ 
• Keenya Kelly on YouTube: https://www.youtube.com/keenyakelly 

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

In this episode, I speak to Cindy Wagman – a consultant for nonprofit consultants – about shutting down her $650K a year agency to restart her solo business. 

Cindy shares how her vision of success changed over time and why she ultimately decided to close her thriving agency. 

She shares insights on defining personal success, making difficult decisions, and integrating values into business operations. 

Our convo highlights the importance of creating a life-centric business model and the challenges and rewards of staying true to your goals.

Find the transcript of this episode on my site, emancopyco.com/podcast

Links from this episode:

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz
• Check out Cindy’s websites: https://cindywagman.com/ and https://www.fractionalfundraising.co/ 
• Connect with Cindy on LinkedIn: https://www.linkedin.com/in/cindywagman/

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

TRIGGER WARNING: mention of pregnancy.

In this episode, I'm answering your questions!

I talk about time management, building effective systems for my micro-agency, tips for your email strategy, and more!

And, if you're not following me anywhere else, I also share a big surprise. 

Find the transcript of this episode on my site, emancopyco.com/podcast

Links from this episode:

• Take my brand new email quiz and find out your perfect newsletter style! >> https://emancopyco.com/quiz
• Being Boss Podcast — Preparing for maternity leave with Eman Ismail: https://beingboss.club/podcast/preparing-for-maternity-leave-with-eman-ismail 

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

(PSA: I’ve got a cold so excuse my voice!) 😆

Martha Barnard-Rae is a TEDx speaker, copywriter, and the CEO of Word Candy. In this episode, we chat about Martha's late diagnosis of ADHD and autism, the challenges of running a business while being neurodivergent, and how she’s adapted the way she does business to suit her individual needs.

Martha opens up about the systemic failings in recognising neurodivergence in women and girls, and the importance of building a business and life tailored to her own requirements.

This episode is a call for empathy, understanding, and making radical changes to better accommodate diverse needs.

Links from the show:

• Save $50 on Design Your VIP Week: emancopyco.com/vip-podcast 
• Martha’s website: wordcandy.com.au 
• Martha’s Instagram: @wordcandycomms 
• Martha’s podcast: The One That Works For You Podcast: https://pod.link/1676212620
• Martha’s TEDx Talk - ADHD in Girls and Women: https://www.youtube.com/watch?v=ybk2IzwV6Zg&ab_channel=TEDxTalks 

Find the transcript of this episode on my site, emancopyco.com/podcast 

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Join the Mistakes That Made Me Private Membership for $1 now: https://www.emancopyco.com/membership-trial

Head over to see ALL the tools I love: https://www.emancopyco.com/recommended-tools

And check out:

• Teachery Lifetime Plan: https://www.teachery.co/limited-time?a=T2ggAfDr - STILL AVAILABLE
• VideoAsk: www.videoask.com/ref/ktuwie11a9
• Senja: https://senja.io/?via=eman50
• Butter: https://butter.cello.so/OIHjpOvCEKA
• Kit (formerly ConvertKit): https://www.teachery.co/limited-time?a=T2ggAfDr

Get the transcript here

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Join me and MTMM guest Liz Mosely for a special episode where we talk about how we figure out pricing for our services.

This interview was first published in the MTMM: Private Membership. If you're not in there, you're missing out ;)

Join us inside the Private Membership for $1 here: https://emancopyco.com/membership-trial

After your 7-day $1 trial, membership is just $11 a month. Cancel anytime.

Get the transcript for this episode here

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Sonia Thompson is a well-known and well-respected inclusive marketing strategist, consultant, and coach. 

She shares her journey of going from feeling completely directionless in her business, to being THE go-to inclusive marketing expert and being regularly featured in publications like Forbes, Inc, and Hubspot.

In this episode, we chat about the impact of niching, as well as why even smaller brands and businesses should make the effort to be inclusive in their marketing.

00:00 Introduction

05:02 Meet Sonia

36:54 Sonia's mistake

01:07:36 How this mistake made Sonia

01:20:15 What you can learn from Sonia's experience

01:22:06 Final thoughts

Links from the show:

• Grab Eman’s Nail Your Niche masterclass: https://inkhouse.lpages.co/nail-your-niche/ 
• Check out Sonia’s website: www.inclusionandmarketing.com 
• Join Sonia’s newsletter: www.inclusionandmarketing.com/newsletter 
• Listen to the Inclusion & Marketing Podcast: https://link.chtbl.com/6vXcKyF_ 

Find the transcript of this episode on my site, emancopyco.com/podcast 

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit