This episode is a little different.

I wanted to provide an in-depth look at the podcast, its creation, production, and evolution. And I’ve brought in some help!

I’m joined by the show’s podcast producer, Zuri Berry, who’s interviewing me about the different aspects of my podcasting journey — from creating the concept, to selecting guest, and scripting engaging discussions, and so much more.

I share my reflections on the first two seasons, my new partnership with HubSpot, how the podcast is going to change moving forward, and how YOU can be a guest on the show :)

Links from this episode:

Mistakes That Made Me is brought to you by the Hubspot Podcast Network: the audio destination for business professionals.

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business.

Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too!

In this conversation, Steve – also the host of the ‘Being Freelance' podcast – shares his entrepreneurial journey, how he diversified his skills and services, and what he learned from his biggest business mistake.

Find the transcript of this episode on my website emancopyco.com/podcast.

Links for this episode:

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Get exclusive access to Mistakes That Made Me (bite-sized) bonus content every week. 

Bonus content like –

🔥 A Private Q&A Series with me, Eman

Submit your business questions to me. I'll do a deep dive into one question per episode so you can really get the most out of my answer.

🔥 Extended Guest Interviews

Get access to extended interviews with Mistakes That Made Me guests. Submit your questions before we record, and get a personal response from the guest.

🔥 Eman’s Bite-Sized Business Diary

If you love my long solo episodes, you'll love my Bite-Size Business Diary (just 10-20 mins long).

Follow me in real time as I share the behind-the-scenes of my business, mistakes I'm making, lessons I'm learning, and the business and podcast-related projects I'm working on.

🔥 Private Newsletter

Find out all the MTMM podcast news before everyone else.

This monthly round-up shares Mistakes That Made Me info, what's happening inside the membership, and what's coming in the future.

Join before Monday 22nd January to lock in the founding member's price of just $9 a month. No commitment necessary. Cancel anytime. 

My first bite-sized business diary entry is ready and waiting for you!

Join now and get all the details here >> https://emancopyco.com/membership

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Self-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme.

Jordan tells us how overhiring meant she had to lay off the majority of her employees, how it caused clients to call her reputation into question, and how it led to her shutting down her Done in a Day programme – a programme that brought in 90% of her company’s revenue.

Find the transcript of this episode on my site, emancopyco.com/podcast

Links from this episode:

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Big news! Mistakes That Made Me is officially part of the Hubspot Podcast Network. Tune into this short announcement to find out what this means for you!

The first interview of 2024 with Jordan Gill airs on 15th January. Save the date!

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Hey You! It’s been a while. So let’s catch up.

In this episode, I walk you through my 2023 – which honestly was a bit of a challenge!

I missed my financial goals, I went through a client drought at one point, and I had some personal losses too.

I review the year, share my ups and downs, and give you behind-the-scenes access to my business. Then I look ahead to 2024 and share the goals I’ve set for myself.

Plus, I make a BIG announcement – so stay until the end to hear what it is :)

If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco

If you haven’t already, sign up for my newsletter and get my free 35-minute email class at emancopyco.com/emailrules.

And if you’re interested in working with me, visit emancopyco.com/contact

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

In my first ever solo episode, I’m celebrating my 5-year business anniversary and making 6 figures in the first 4 months of 2023!

I’m taking you behind-the-scenes of my business and sharing what’s been working, what’s not been working, and where things might be going.

So, listen and let me know what you think. Does this solo format work for you? I’d love to know.

Find the transcript of this episode on my site, emancopyco.com/podcast

Links from this episode:

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

I have a very special announcement and a few thank yous.

Find the transcript of this episode on my site, emancopyco.com/podcast

Links from this episode:

If you loved any episode of Mistakes That Made Me, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me @emancopyco.

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

Here are the links you’re looking for:

Want to hire me to work on your emails and/or launch? Fill in this enquiry form

Looking for my million pound case study? Read it here

Join my newsletter to get all my best content, including my FREE 35-minute email class: The Email Rules

And this is for copywriters who want to learn with me

Loving the podcast?

• Join the podcast's private membership and unlock bonus content: https://emancopyco.com/membership
• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit

Laura Belgray has made millions by being herself and writing some of the best story-based marketing emails.

She’s the founder of Talking Shrimp, a copywriting service, and is known for helping people find the words and courage to make their business an expression of their personality. And I’m a HUGE fangirl (There - I said it! Ha!)

In this episode, we talk about how Laura made the mistake of ghosting her email subscribers for months — only to return to them pushing a pricey offer, hoping to cash in on affiliate commissions.

That didn’t go well.

We chat about her approach to writing marketing emails now, the importance of building trust, why laziness is a part of her brand, how being decidedly different has helped her attract a huge following, AND her new book: Tough Titties: On Living Your Best Life When You’re the F-ing Worst’.

Find the transcript of this episode on my site, emancopyco.com/podcast

Links from this episode:

(And if you haven’t already, sign up for my newsletter here: https://emancopyco.com/emailrules)

If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco

And if you’re interested in hiring me to write your emails, visit emancopyco.com/contact

Loving the podcast?

• Support the show and leave a rating or review here: https://ratethispodcast.com/mistakes
• Get the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts

Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue

• Fill in the enquiry form on this contact page: https://emancopyco.com/contact/

Want to learn with me?

• Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  
• Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/

Say hi 👋🏽

• Connect with Eman on Instagram: https://www.instagram.com/emancopyco/
• Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/

Tools for your business: (Affiliate links 👇🏽)

Start your 14-day trial with ConvertKit: https://emancopyco.com/kit