Takeaways:

• The growing involvement of women in the wine industry has significantly shifted marketing strategies.
• As the primary consumers of wine, women influence how products are presented and sold.
• The storytelling aspect of wine enhances the customer experience and creates deeper connections.
• Social interactions around wine consumption have become increasingly important in today's society.
• Technology has changed how accounts order wine, but tasting remains an irreplaceable experience.
• Post-COVID, restaurants face higher challenges, making unique, artisanal offerings more valuable.

Companies mentioned in this episode:

• Southern Glazer

Your Host: Forrest Kelly is an experienced Radio/TV broadcaster who has interviewed some of Hollywood’s biggest celebrities, from Garth Brooks to Kevin Costner. A lover of wine who is fascinated by the science behind it.

Voted One of The Best Travel, Top 5 Minute, and Top Wine Podcasts.

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