Global trade touches every checkout, factory line, and doorstep. We set out to make that complex web crystal clear, turning headlines and jargon into plain-language insights you can use the same day. From port delays and policy shifts to pricing moves and tech breakthroughs, our approach blends timely updates with grounded analysis so you always know what matters and what to do next.

We walk through the core promise of the show: regular briefings on hot topics in the news, smart takes on innovative supply chain ideas, and special deep dives that unpack a single subject with patience and rigor. You’ll hear how world trade dynamics shape costs, lead times, and risk, and why decisions in shipping lanes, boardrooms, and parliaments ripple into everyday products. Whether you lead a global operation, study logistics, report on markets, or simply want to understand why shelves look the way they do, you’ll find tools to think clearly and act faster.

Our audience spans C-suite leaders, supply chain pros, researchers, policymakers, students, media commentators, and curious listeners. That breadth keeps our questions practical and our language simple, without dumbing anything down. We focus on implications—what this means for sourcing, inventory, resilience, and sustainability—so each segment ends with a takeaway you can bring to your team. If you’re looking for a steady signal amid the noise, you’re in the right place.

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About Tony Hines and the Chain Reaction Podcast – All About Supply Chain Advantage
I have been researching and writing about supply chains for over 25 years. I wrote my first book on supply chain strategies in the early 2000s. The latest edition is published in 2024 available from Routledge, Amazon and all good book stores. Each week we have special episodes on particular topics relating to supply chains. We have a weekly news round up every Saturday at 12 noon...