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In this episode, we'll share behind the scenes stories from our latest YouTube Behind the scenes, bad marketing, big stats, and brand-new tools. Alban, Kevin, and Travis break down how we shot our step-by-step How to Start a Podcast in 2021 YouTube tutorial (yes, Alban really sprinted behind a car), then unpack Vurbl’s “world’s largest streaming audio platform” claim and why spammy outreach is a terrible launch strategy.

Next, we dig into Buzzsprout’s January global podcast stats: what jumped, what dipped, and how many downloads put you in the top 50%. We also talk practical growth tactics (simple CTAs, paid placements in podcast directories/apps like Overcast and Castbox) and a game-changing Buzzsprout feature: manually importing stats from a previous host (Anchor, Libsyn, Podbean, SoundCloud, Spreaker, Blubrry, etc.) so your Buzzsprout account shows your true all-time numbers. Plus, a quick look at the new podcast location tag in your RSS feed for better discovery.

Topics we cover:

• Shooting the “How to Start a Podcast” video (and why entertainment matters in education)
• Vurbl’s questionable marketing email and smarter alternatives
• January download trends across Apple Podcasts, Spotify, and more
• Paid promotion ROI inside podcast apps
• How to add episode downloads from an existing podcast to your Buzzsprout RSS feed without losing momentum
• Using the location tag to help listeners find shows about their city or niche place

Links from today's episode:

• Check out Keith's podcast "The Cordial Catholic"
• Buzzsprout Global Stats for January 2021

Contact Buzzcast

• Send us Fan Mail
• Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods

Thanks for listening and Keep Podcasting!