Do you know what it's like when a vendor offers you lots of free, one-on-one advice?

You may be wondering: "what's the catch?"

Of course, there are good reasons for offering free content (like this podcast), but most powerful is when you have a carrot - an incentive - for the client, and make it obvious what you have to gain, as well.

Want some pricing advice? Book a session with me, and we'll work through your biggest pricing challenge.

If you really don’t have a starting point for your prices, try this little exercise: set a crazy upper price and a hopelessly inadequate low price.

And once you have done that, try making your price relatable to something (other than "for the cost of a cup of coffee a day").

Want some pricing advice? Book a session with me, and we'll work through your biggest pricing challenge.

There seem to me to be two approaches that you can take to help somebody to charge what they are really worth. I will summarise these as the approach of the gentle surgeon; a very gentle and warm bedside manner to allow the surgeon to touch that painful fear of charging more. 

And then there is the surgical precision with which the surgeon addresses that fear. There may even appear to be an emotional detachment, that makes the surgeon focus on the problem.

Want some pricing advice? Book a session with me, and we'll work through your biggest pricing challenge.

If your client is aware of the immediate benefit and the long-term benefit of your service, those are great carrots to lead with for your pricing. And then there is the stick: if they don’t do this, what are the consequences? What is the opportunity cost? What are they missing out on?

Want some pricing advice? Book a session with me, and we'll work through your biggest pricing challenge.

Your price point is going to depend on your internal measure of your value. That begins by giving yourself permission to charge your true worth.

Want some pricing advice? Book a session with me, and we'll work through your biggest pricing challenge.

We fear rejection but learning to accept the word “no”—even to embrace it—is a stepping stone to a bigger “yes”. When you are serving the right clients, the ones that you are meant to serve, you can have the confidence to say no to those who aren’t a good fit. You can have the confidence to hear the word “no” from those who don’t appreciate or respect the value that you bring.

Want to get to a stage where you don't mind hearing the word "no"? Book a session with me, and we'll work through your biggest pricing challenge.