You are an expert (stop protesting; it’s true!) Your expertise brings value to the client in two ways: mitigating their risk, or increasing their opportunity. In this episode, you’ll see how this value conversation applies to a designer of wine labels.

Want some pricing advice? Book a session with me, and we'll work through your biggest pricing challenge.

Pricing isn’t something you set on your website, hoping that someone will buy. You also have a price in your mind and heart, and that’s where you first set your prices.

If that’s not a price you believe in, you will discount. You need to see your own value first and then get that reaffirmed by your clients.

In this first episode, I explain how I came up with the title of this micropodcast. 

Thanks to Jaime Cohen who helped me Use The Right Words. Find Jaime on LinkedIn.

Want some pricing advice? Book a session with me, and we'll work through your biggest pricing challenge.