Today I sat down with Sabreen Haziq, Brand Editorial & Go-To-Market Lead at Buffer, to break down how creator marketing actually works behind the scenes—and what separates creators who land consistent brand deals from those who don’t.

We talk about how brands really choose creators, why audience alignment matters more than follower count, what “good performance” actually looks like in campaigns, and how the entire system is shifting toward long-term partnerships instead of one-off influencer posts. Sabreen also shares what creators need to understand about metrics, negotiation, usage rights, and the emotional reality of building a creator career in public.

If you’re a creator trying to land brand deals—or understand how to position yourself in this space—this episode gives you the real structure behind it all.

More Resources

Connect with Sabreen on LinkedIn or sabreen.info. If you enjoyed their episode and want to get the complete breakdown of everything she shared, you can purchase episode notes here at learnwithkubi.gumroad.com.

You can find me on Instagram, TikTok, YouTube, or LinkedIn. You can also join my email list for exclusive content and announcements: https://forms.gle/NYDFjWdwP9gCsSWWA

Today I sat down with Olivia, a seasoned brand and influencer marketing strategist formerly of the Sterling Rice Group, to pull back the curtain on how brand deals actually happen. We move past the surface-level advice and dive into the "why" behind brand selections—explaining why audience alignment is a non-negotiable, the specific metrics that actually catch a brand manager's eye (hint: it's not just likes), and why Olivia views the most successful creators as partners rather than just influencers. 

Connect with Olivia on LinkedIn or purchase their episode notes here at learnwithkubi.gumroad.com.

Connect with me on Instagram, TikTok, YouTube or LinkedIn. Join my email list for brand deal announcements and more: https://forms.gle/NYDFjWdwP9gCsSWWA

Most creators are guessing when it comes to brand deals. They’re guessing on their rates, guessing on their pitches, and hoping for a "yes."

I’m Kubi. By day, I’m a Marketing Manager seeing the deals from the agency side. By night, I’m a creator educator helping you win them. On this show, I’m bringing in the industry’s top experts to stop the guesswork. From high-level positioning to the final signature, this is your one-stop masterclass for the business of content creation.

You’ve got the content. Now, let’s get the deal. Welcome to Learn With Kubi.