What happens when you design learning like a marketer?

In this episode of TFR: This Feels Right, we explore how applying marketing principles—like audience personas, messaging, and content strategy—can lead to more engaging and impactful learning experiences.

Our guest, Bianca Baumann, is the VP of Learning Solutions & Innovation at Ardent Learning and a global voice in rethinking how we approach L&D.

She introduces us to the power of learner personas—a tool that helps professionals move beyond surface-level audience analysis and connect with what learners think, feel, and need to succeed. When people feel seen and understood, they’re more likely to engage, apply what they’ve learned, and feel like they’re making a difference.

Bianca also shares insights from her upcoming book, Think Like a Marketer, Train Like an L&D Pro, co-authored with Mike Taylor. It’s a practical guide to reimagining learning through a marketing lens—and building programs that truly resonate.

“At the heart of it, people want to know: Am I making a difference? When you design learning with that in mind, you shift the whole experience.” – Bianca Baumann

Key Takeaways:

1️⃣ Learner personas help you design with empathy, not assumptions.
2️⃣ Relevance drives engagement—know what matters to your learners.
3️⃣ Marketing isn’t just for selling—it’s a blueprint for connection and behavior change.

👉 Learn more at trainlikeamarketer.com

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