Learn the 4 KEY COMPONENTS to every story. Also it's important to understand the stories that are going on in your athletes HEADS. They could be fostering a FALSE BELIEFS. And appreciate the immense power of stories with your kids. To drive home key principles.

Learn how Matt coaches his divers using VIDEO. It's fascinating. Also learn the advice he got from his dad about VISUALIZATION. It's been the foundation of how he coaches. And listen to the SECRET SAUCE of the UT swimming and diving culture.

It starts by having a PURPOSE DRIVEN IDENTITY rather than a performance-based identity. We are held back from our potential by being overly concerned with what other people think. Also learn that sports is 15 years ahead of business in unlocking human potential.

Dan says losing is a hellhole of suffering. But it's a matter perspective. He was killing himself with his INTENSITY. You'll also learn that he is SUPERSTITIOUS. And that his STRATEGY for WINNING was contrary to other college programs.

Jerritt intentionally STRESSES his athletes during practice. He also says that you have to train athletes to be AWARE of their ongoing THOUGHTS. And that's a three-step process. Identify, process what's going on, and manage.

He has each of his players visit with each one of his coaches every day. It's all about developing deep relationships. He also has some great tips on traveling for your team. Be cognizant of the number of time zones you are going through.

Kelvin talks about how most coaches FAIL because they are afraid of CONFRONTATION. The most LIBERATING LESSON he ever learned is to not care what other people think. Also we learn from KOBE BRYANT how to create an ALTER EGO to enhance performance.

Learn of something really INNOVATIVE that Ange does. She has her athletes write a future "LETTER of RECOMMENDATION " from Ange to future employers. It charts the athletes progress in the program. Also learn how Ange grows spiritually as well as tactically as a coach in her morning routine.

His hallmark trait is his teams play with extreme AGGRESSION. Making the other team match their INTENSITY, if they can. He teaches men how to LOVE each other. And he teaches a BLUE CALLER MENTALITY. With accountability via blue-collar behavior points given in games.

It's the top book in the world on success by factor of 10. Yet only 1 in 7 people has ever heard of it. Wow! You'll learn the alluded to but UNREVEALED SECRET of this legendary book. As well as the 13 principles in the book.