This number one bestseller is a game changer. Inner Excellence says you had to have a SYSTEM for doing life. For becoming the person you want to be. Otherwise your inner self is built upon what other people think. That breeds insecurity, feeling of not enough, and a strong negative inner voice.

A great team starts with a compelling VISION. But what's most important is having CLARITY regarding the specific COMMITMENTS the team makes, and the individuals make, to achieve the vision. One of the foundational commitments is CONNECTION. And how both coaches and players can do it.

George helped them discover who they REALLY WERE. To really understand their personal story. And who they authentically are. Once they understood that, they lived into their greatness. Also learn that you have to DECIDE if you're going to STRIVE for SUCCESS or AVOID FAILURE.

You must REINFORCE THE GOOD. Also discover the key to being a great coach. Must BE YOURSELF and be CONSISTENT every day.

There is an art to doing that. The truly legendary players have a very strong SELF IMAGE. That drives their CONFIDENCE, which fuels their efforts to put in the work to be great. What makes a great player is CONSISTENTLY IMPROVING in practice and them seeing themselves raise their ceiling.

As well as the effective use of SILENCE. Also learn the difference in how people who are secure communicate versus how people who are insecure communicate. Also be aware of your verbal tics. It will make your communication more effective.

Learn the 4 KEY COMPONENTS to every story. Also it's important to understand the stories that are going on in your athletes HEADS. They could be fostering a FALSE BELIEFS. And appreciate the immense power of stories with your kids. To drive home key principles.

Learn how Matt coaches his divers using VIDEO. It's fascinating. Also learn the advice he got from his dad about VISUALIZATION. It's been the foundation of how he coaches. And listen to the SECRET SAUCE of the UT swimming and diving culture.

It starts by having a PURPOSE DRIVEN IDENTITY rather than a performance-based identity. We are held back from our potential by being overly concerned with what other people think. Also learn that sports is 15 years ahead of business in unlocking human potential.

Dan says losing is a hellhole of suffering. But it's a matter perspective. He was killing himself with his INTENSITY. You'll also learn that he is SUPERSTITIOUS. And that his STRATEGY for WINNING was contrary to other college programs.