Without doubt: Music is powerful. It can inspire, it can be uplifting and exhilarating. But can music put us in a buying frenzy?
In many shops or restaurants music is used to entice us to stay longer. The idea behind this is clear: Those who stay longer, will probably consume more. But does it really pay off?
How large are the effects of music?
What kind of music seems to be particularly effective?


Keywords:
Consumer Psychology - Music - Psychology - Classical Music - Musical fit - Wine cellar - Restaurant - Bar - drinking songs

Author: Eskil Burck (Graduate Psychologist)

http://www.learningpsychology.net/

Many manipulation techniques of the advertising industry bypass our conscious mind. Sometimes it is a quiet background music, a pleasant scent or even the behaviour of the people around us that influence our behaviour in a subtle way.

However, if we are asked: "Why did you buy this?" We often provide rational explanations. Certainly, this is a Specialty of our brain: To make up rational reasons for sometimes irrational behavior...

Keywords:
Subliminal Messages - Marketing - Influence - Psychology - Consumer Psychology - Advertising - Priming - Contextual Priming - Jonah Berger - Chartrand - James Vicary

Author: Eskil Burck

http://www.learningpsychology.net/

Owing to brain research we know that it is enough to think of ​​a movement (e.g. service in tennis) to activate almost the same areas of the brain, that are involved in the actual movement.
In addition, we also know that the repeated use of "information highways" in the brain (associated nerve cells) is a central feature of many learning processes.
So one could conclude: Mental Practice must be working.
But is it really that easy?
Finally, an extremely important component is missing: Feedback from the environment.
Was the imagined movement really successful?
So how effective is mental training in comparison to physical practice?
Let's take a look at the research...

Keywords:
Psychology - Sport Psychology - Mental Practice - Mental Training - Motor Imagery - Basketball - Free throw - Relaxation - Surgery - Tennis - Sport - Brain - Mental Representation

Author: Eskil Burck

http://www.learningpsychology.net/

Whether in advertising, in politics or in everyday conversation with acquaintances or friends: Persuasion is omnipresent.
Especially in advertising, persuasion attempts are rarely based on substantial arguments.
Instead, marketers often introduce (supposed) experts, celebrities or seducing
background music. Quite often even beautiful models are photoshopped and speaker voices are
made even more enjoyable by sound designers.

But are we really fooled by these superficial characteristics? And if so - under what circumstances?
The Elaboration Likelihood Model (ELM) by Petty and Cacioppo yields reliable predictions.

Keywords:
Persuasion - Influence - Manipulation - Psychology - nonverbal communication - Speaker - Voice - body language - mind - brain - music - social psychology - psychology of advertising - consumer psychology - mind control - marketing - ELM

Author: Eskil Burck

http://www.learningpsychology.net/