For the past quarter century, the Pantone Color Institute has grabbed headlines each December with its Color of the Year (COTY) announcement. Each selection is carefully formulated to reflect our global culture, expressing the zeitgeist through the dynamic language of color. 

Peek behind the curtain as I host the incredible Leatrice Eiseman, executive director of the Pantone Color Institute. Lee generates each COTY, and also teaches color forecasting to burgeoning gurus at The Eiseman Center for Color Information & Training in Tucson, Arizona. Recognized by Fortune Magazine and The Wall Street Journal as one of the most influential people in the world of color, Lee actually galvanized the entire COTY concept by first devising the Color of the Millennium back in 1999.

Lee examines what goes into each last selection, perhaps providing a hint into the 2025 COTY. While the goal of the entire COTY program is to help better understand the power of color, our discussion will leave you reevaluating what you thought you understood about this most important communication tool, whose message has the potential to cross genders, generations, and geographies.

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