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Tara McMullin, founder of CoCommercial, talks about why she decided to walk away from a business that earned her over a million dollar in sales because of her values. Sarah and (former co-host) Garrett also get into the nitty gritty of what she did to build another business that both earns her money and helps her customers thrive without her. Tara also shares what business owners and consumers can do to be more informed about the choices they make so that they’re purchasing or creating products in an ethical way.

Resources:

• Dismantling Systems of Oppression in Business: 5 Commitments For Working Together
• CoCommercial
• Glossier
• Nicole Lewis-Keeber
• This is Marketing
• Tanya Geisler
• Subtle: The Small Shifts That Lead To Big Results
• CoCommercial