In this episode of The Purpose-Focused Advisor, I’m joined by Leo Pusateri, President of Pusateri Consulting and known worldwide as the “value man.” For decades, Leo has helped financial advisors discover, price, deliver—and most importantly—live their value with confidence, passion, and speed.

Today, his work goes even deeper through The Project You Experience. Shaped by personal experiences and health challenges, Leo now guides advisors and business leaders to align their professional success with purpose, relationships, and legacy.

We explore why significance matters more than success alone, how simple practices like his “Top 100 exercise” can spark powerful reconnections, and why daily self-care is essential for sustaining long-term impact. Leo’s insights are both inspiring and practical—showing advisors how to build businesses and lives that truly reflect their values.

If you’ve ever wondered how to connect your work to who you really are, this conversation will challenge and inspire you.

Key Takeaways:

• Confidence, Passion, and Speed (02:00) – Advisors earn trust by answering key questions with authenticity and preparation.
• Beyond Business Value (05:23) – True introspection connects professional roles with personal purpose, relationships, and legacy.
• From Success to Significance (11:18) – Growth isn’t just about accolades; it’s about meaning and impact.
• The Top 100 Exercise (22:50) – Reaching out to your most influential connections renews gratitude and creates lasting influence.
• The Oxygen Mask Principle (32:24) – Daily self-care ensures you can serve clients, family, and community with strength.

Leo Pusateri: “Put your oxygen mask on every day. If you don’t take care of yourself, you won’t be able to take care of the person next to you.”

Rob Brown: “Living your value isn’t just about growth—it’s about making sure your work reflects the purpose you were created for.”

Connect with Leo Pusateri: 

Website: http://pusatericonsulting.com/

LinkedIn: https://www.linkedin.com/in/leopusateri/

Leo’s Latest Book: https://pusatericonsulting.com/product/your-next-big-project-is-you/

🔹 Download the Free Guide: The 8 Shifts of a Purpose-Focused Advisor — Discover the shifts that move you from pressure to perform to freedom to serve and help you build a business—and life—aligned with what matters most. 👉 Get Your Copy Here ➜

Connect with Rob Brown:

Email: [email protected]

Website: http://truestfan.com/ 

LinkedIn: https://www.linkedin.com/in/truestfan/

The Truest Fan Blueprint: https://truestfan.com/truest-fan-blueprint/