Uncensored CMO

Les & Sarah’s big review of the year


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One of the most popular episodes of all time was my first with Sarah Carter and Les Binet, so I'm bringing them back to do a review of 2023. We talk about what makes Les cry and if AI is going to take over our jobs.

Links

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  • Jon's Twitter
  • Watch the Uncensored CMO on YouTube

Timestamps

  • 00:00:00 - Intro
  • 00:01:05 - Les’ favourite ads of 2023
  • 00:04:45 - Sarah’s favourite Christmas ads
  • 00:07:15 - Wear out
  • 00:12:30 - Why familiarity breeds contentment
  • 00:17:42 - Have we rediscovered homour in 2023?
  • 00:19:47 - The role of purpose in advertising
  • 00:29:17 - Diversity and representation
  • 00:34:53 - Kevin the carrot and characters
  • 00:41:52 - Fluent devices and consistency
  • 00:49:01 - Why do John Lewis run christmas ads every year
  • 00:50:40 - How did the first ad to ever air score?
  • 00:52:51 - The highest performing advertising categories
  • 00:55:04 - Lowest performing advertising categories
  • 01:00:12 - Outperforming your category
  • 01:03:08 - US Superbowl vs UK Christmas
  • 01:04:02 - Les and Sarah’s thoughts on AI
  • 01:14:03 - How reliable is ESOV
  • 01:15:52 - MMM Models
  • 01:19:32 - The best performing Adam and Eve ad
  • 01:21:42 - Predictions for 2024


...more
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Uncensored CMOBy Jon Evans

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