Episode 56 Features Glenn Pasch and Jenny Li Fowler, head of social media strategy for M.I.T.  They discuss the challenges & differences of handling social media for higher education. 

They discuss her use of a central hub to house social media content for the university's hundreds of departments.  They discuss her journey from news anchor for a decade and how that influences her vision of social media. Stay to the end for her answers to questions Glenn asks as she sits on the hot seat!! A great conversation with Jenny. Enjoy it.  

About Jenny Li Fowler 

Jenny Li Fowler is the director of social media strategy at MIT. She is in charge of developing and executing Institute-wide social media initiatives and campaigns. She provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. 

Jenny also leads the Social Media Working Group which has more than 180 members. Prior to coming to MIT, Jenny was the web editor and social media manager at Harvard Kennedy School. Jenny is a daughter of immigrants and mother to an 8-year-old girl and that influences every decision she makes every day.   

About Glenn Pasch:

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.

Let’s Connect:

Linkedin: https://www.linkedin.com/in/glennpasch/​

Personal Website http://glennpasch.com/​

Company website: https://pcgdigital.com/