Today on Karl and Crew Mornings, we talked about the upcoming Superbowl, and with it the phenomenon that is the Taylor Swift following. The estimated brand value that Swift has generated for the Kansas City Chiefs and NFL is $331 million. Much like we see Paul leveraging the Athenian culture in Acts 17, we have the opportunity to engage with Taylor Swift followers and ask: what are Swift fans craving that the Church can provide? Karl also told us a story from Mumbai about an airplane conversation with a young lady concerning love and dating. Finally, Ally shared with us about a technique she learned for apologetic conversations, proving that listening is often the first step in sharing the Gospel. You can hear the highlights of the program on today's showcast. 

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