Ed and Simon are joined by real estate strategist Mike DelPrete to discuss the nuances of data presentation in the industry, and the global perspectives on real estate portals. He delves into Zillow's lead generation strategies, the complexities of profitability in real estate, and the lessons that can be learned from international markets. The role of AI in enhancing the search experience and the significance of basic practices in real estate are also highlighted, emphasizing the need for a balance between innovative technology and fundamental relationship-building in the industry.