Learn how General Mills takes strategy from concept into reality—all while standing for good.

General Mills CEO Jeff Harmening had the company pick 10 areas where it would "stand for good" and deliver meaningful impact, including regenerative agriculture and packaging reductions. What can other businesses learn about executing a strategy that delivers sustainable results for shareholders, customers, and the planet?

Join David Young and guest Jeff Harmening, CEO of General Mills, to find out why General Mills builds purpose into its strategy, how the company maintains its culture, and why Harmening didn't always dream of being a CEO.

The Leadership in Challenging Times discussions feature timely and insightful discussions with the outstanding CEOs who are recipients of CED's Distinguished Leadership Awards. Business leader honorees discuss the unprecedented challenges facing the nation and how they are helping chart a path forward for both their companies and communities in which they operate.

00:32 Meet Jeff Harmening: CEO of General Mills 01:18 Jeff's Career Journey and Leadership Values 03:48 The Accelerate Strategy: Driving Sustainable Growth 06:07 Standing for Good: General Mills' Purpose and Values 08:50 A Legacy of Philanthropy and Community Impact 10:10 Focusing on Key Initiatives: From 70 to 10 10:48 Regenerative Agriculture and Environmental Goals 12:39 Building a Culture of Belonging at General Mills 15:54 Conclusion and Final Thoughts

For more from The Conference Board:

• CED Announces Recipients of Its 2025 Distinguished Leadership Awards

• CED Distinguished Leadership Awards Celebration

• Purpose Shapes Corporate Reputation More Than Innovation Does