Retail Initiative

Lessons in Retail: Building West of 55 with Jordan Dottley | Retail Initiative

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Jordan Dottley, owner of West of 55, shares her journey of transforming a childhood dream into a thriving retail brand with two locations in Mississippi and a growing online presence. From unexpected challenges like building setbacks to mastering the art of customer experience, Jordan's story is packed with insights for retailers at every stage.

In this episode of the Retail Initiative Podcast, host Josh Orr dives into:

  • How Jordan’s passion for creating a multi-generational shopping experience shaped West of 55.
  • The challenges of scaling from one store to two and the lessons learned.
  • Why loving your team is key to operational success.
  • How focusing on customer experience and connection drives repeat business.
  • Strategies for balancing price points and staying competitive in today’s economy.

    • Whether you’re a brick-and-mortar retailer or navigating e-commerce growth, Jordan’s story is a powerful reminder to lead with passion, values, and a relentless focus on your customers.

    Resources from Josh:

    • Learn more about Josh's company and how he helps brick-and-mortar retailers grow online: madebycapital.com
    • Free resources, trainings, and downloads: madebycapital.com/podcast/
    • Schedule a free strategy call with Josh: madebycapital.com/schedule/
    • Follow Josh on Instagram: @RetailJosh

      • Connect with Jordan:

      • Shop WEST OF FIFTY FIVE at https://westoffiftyfive.com/
      • Follow Jordan on Instagram @shopwoff

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        Retail InitiativeBy Josh Orr
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