In this episode of Automatic Merchandiser's Vending & OCS Nation podcast, host Bob Tullio talks with Bill Ackerman, one of the nation's most prominent expert witnesses. 

What can we learn from Bill Ackerman? Not only does he entertain us as he takes us inside the world of a high profile expert witness, he provides some valuable lessons for anyone in sales, including the importance of preparation, knowing your product, knowing your material, doing your research, understanding your audience, being prepared to overcome objections and knowing what the customer needs to hear to ultimately decide that your product, your service and your solution is the right choice.

Enjoy the interview!