We are at a very interesting intersection of market growth, innovation, and sustainability. For the chemical industry, this means seeing a number of companies entering the markets in relatively new waters. In this episode, Victoria Meyer flies solo as she gleans into the lessons from many of the industry leaders of green or renewable chemistry companies that have graced the show. She recalls their wisdom about market entry and the key points to succeed. From partnerships to the three phases of market development, Victoria captures them all. So join this brief but insightful conversation and gain the wisdom of some of this industry's innovators into one!

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