From her village roots in the Northwest to leading one of South Africa’s most creative production houses, Letitia Masina has built a life and career that embodies resilience, authenticity, and legacy. Having once walked the path of modelling, acting, and presenting, she made the conscious choice to step away from the spotlight and focus on what she truly loved: shaping stories, nurturing talent, and building spaces where creativity could thrive.

In this compelling episode of Listen To Your Footsteps, Letitia reflects on:

• Growing up in a rural village, navigating boarding school, and the journey that brought her to Johannesburg.
• Why she chose to leave the spotlight to tell stories behind the camera.
• Building Wife and Hubby Creative alongside her husband, and raising children who are also collaborators in the family business.
• How she reframes nepotism as intentional legacy building and why she believes in giving the next generation access and accountability.
• The responsibility of storytelling, balancing sensitivity with celebration, and why authenticity matters more than perfection.
• Adapting to new platforms where digital media reshapes how we tell and consume stories.

Masina speaks with warmth, honesty, and conviction about creativity as a legacy that outlives us, family as a foundation, and the importance of crafting stories that empower. Her journey offers not just inspiration but a model for how to build with integrity while nurturing both personal and professional growth.

Whether you know her as a producer, director, mother, or creative leader, this episode reveals why Letitia Masina’s work continues to shape South African storytelling and why her legacies reach far beyond the spotlight.

Listen now on Spotify, Apple Podcasts, Afripods, YouTube, or wherever you get your podcasts.

You can find the latest from Letitia Masina on the following platforms:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ⁠| ⁠⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Recorded at Vodcast TV

Show Music by Kweku 'Taygo' Baffoe

Produced by Ayob Vania