In this solo episode, Cole shares why he believes many outdoor brands already possess something unique beneath the surface, but struggle to translate that uniqueness into content that earns attention, builds an audience, and drives business results.

Cole also announces a public experiment: We're looking for one outdoor brand willing to partner with Port Side to test these ideas in real time. Together, we'll document the process, share the wins and failures publicly, and explore what it actually takes to build relevance and an audience through organic content.

About:

This podcast is produced by Port Side, a content strategy studio that helps outdoor brands become relevant, recognized, and build an audience. Want to learn more about how we can help?

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