Let's Vent Podcast

Send us Fan Mail

We sit down with  Michael Littler, the CMO of Hitachi Cooling & Heating. We unpack the industry's technological shifts, how they're shaping consumer and contractor landscapes, and the critical role of education in adapting to these changes.

• Education First: The HVAC industry is on the brink of a refrigerant revolution with a switch to R32, and education across the board—from manufacturers to contractors—is vital for a seamless transition.
• Technological Shift: Hitachi's integration of air conditioning into smart home controls isn't just futuristic — it's practical. Their "aircloud tap" app simplifies commissioning and servicing, signaling a considerable leap forward in efficiency for the trade.
• Communication Evolution: Michael asserts that straightforward, authentic storytelling is the key to effective marketing, especially when helping homeowners understand complex technologies like heat pumps.

Tune in for this illuminating conversation with Michael Littler. Be ready for in-depth discussions about smart technologies, the push toward electrification, and how educators can bring HVAC into the modern era.

Find Michael:

On The Web: https://www.jci-hitachi.com/
Linkedin: https://www.linkedin.com/in/mlittler/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662


Sponsored By:
Chiirp: https://chiirp.com/hssr
Elite Call: https://elitecall.net

Send us Fan Mail

Another fantastic episode of HVAC Sucess Secrets: Revealed with none other than Devon Murphy. Esteemed for his knowledge and innovative techniques in the HVAC space, Devon dropped pure gold in our discussion, leaving us with a treasure trove of actionable strategies. Here's a sneak peek of what we dived into:

Three Key Takeaways from Our Chat with Devon:

1. Be Different to Make an Impact: It's not just about owning billboards but about how you creatively use them. In a space where digital marketing is saturated, unique channels and strategies can put you miles ahead of the competition.

2. Data-Driven Decisions for Long-Term Growth: Understanding your successful areas through numbers can pave a strategic path forward. Devon highlights leveraging data to optimize sales strategies, rehashing methods, and focusing on existing opportunities to boost revenue.

3. Incentivize Engagement & Follow-Up: We discussed the art of converting leads, the necessity of multiple touchpoints, and how sales teams can navigate objections. Inducing engagement isn't just about persistence but about the finesse of handling 'no's and curating personalized follow-up messages.

💡 Devon's insights amplify the power of strategic thinking in sales and service-oriented businesses. His emphasis on the judicious use of resources, inventive prospecting, and the ethos of hustle resonate deeply in today's competitive landscape.

For more valuable takeaways from Devon Murphy and a deep dive into HVAC industry secrets, tune into the latest episode of "HVAC Revealed." 

Find Devon :

Join Reignite Sales Solutions’ Facebook Group: https://www.facebook.com/groups/2553714788123689/
On The Web: https://reignitesales.com/
E-mail: [email protected]
Facebook: https://www.facebook.com/devon.harrison.75641

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662


Sponsored By:
Chiirp: https://chiirp.com/hssr
Elite Call: https://elitecall.net

Send us Fan Mail

Join us on HVAC Revealed as we dive deep into the game-changing world of AI and its role in the HVAC industry with the pioneering mind of Joe Crisara. Uncover the insights transforming service businesses and pushing the possible boundaries.

Joe Crisara, known as America's service sales coach, shares his seasoned perspective on the intertwining roles of AI in enhancing learning, managing conflicts, and improving business operations. In our comprehensive discussion, we delve into the critical aspect of timing within the service industry, exploring how AI is poised to dramatically shape our future. We also examine the evolution of Service MVP, highlighting its significance in the ever-changing landscape of the service sector. This conversation offers insightful reflections on the synergy between technological advancements and service excellence.

3 Key Takeaways:

• Integration of AI: Discover how AI provides real-time feedback and coaching to service technicians and its role in diagnosing before pitching products.
• Growth Mindset: Learn how shifting from ego-driven decisions to a culture of learning and collaboration can dramatically improve business dynamics.
• Adapting to Change: Understand the critical nature of adopting new technologies and methods, just as we transitioned from Blackberries to iPhones, to stay ahead in a competitive landscape.

Joe’s expertise isn’t just theoretical; it's practical advice that can shape the trajectory of your service business. Whether you're a technician, a manager, or someone keen on where AI is driving our industry, this episode has something for you.

Find Joe:

Register for Service MVP’s True Grit Service Sales Summit: https://www.servicemvp.com/true-grit

On The Web: https://www.servicemvp.com/
E-mail: [email protected]

TikTok: https://www.tiktok.com/@puremotivejoe

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662


Sponsored By:
Chiirp: https://chiirp.com/hssr
Elite Call: https://elitecall.net

Send us Fan Mail

We had Laura Kelly on the show! Laura co-founded Clover, a consulting company located in Phoenix, AZ.

In this must-listen episode, Evan and Thaddeus tap into Laura's vast experience of driving growth across numerous businesses. With Laura's track record of aiding over 375 members in her coaching group to achieve a whopping average growth of 30% last year, this episode delivers a treasure trove of actionable strategies.

Key takeaways from our conversation with Laura:

• Cultivate a Winning Culture: Understand how a positive work environment and incentive programs for call center reps can transform your customer service into a profit center.

• Set Smart Goals: Learn the art of setting achievable revenue targets beyond last year's achievements, fuel motivation, and maintain the team's belief in success.

• Optimize Performance with Hacks: Discover the four hacks - reporting, call center, technician, and comfort consultant hacks, that can drastically improve all facets of your HVAC business operations.

Don't miss this episode of fast, actionable ideas to elevate your HVAC business. 

Find Laura:

On The Web: https://www.growwithclover.com/
E-mail: [email protected]
Facebook: https://www.facebook.com/growwithclover
Instagram: https://www.instagram.com/grow_with_clover/
Linkedin: https://www.linkedin.com/in/lauramccarthykelly/

Eric McGrath Episode: https://www.youtube.com/watch?v=H2kqAyPrjqo

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662


Sponsored By:
Chiirp: https://chiirp.com/hssr
Elite Call: https://elitecall.net

Send us Fan Mail

Dive into the world of elite performance in trades with special guest Jack Pinsel in our latest episode, "Becoming Elite in the Trades through Outsourcing." Jack brings his wealth of knowledge in call center operations to discuss strategies for HVAC professionals looking to elevate their game by leveraging the power of outbound calling and customer interaction.

Tune in as we unpack the art of outsourcing and its pivotal role in the growth of HVAC services. Here are three key takeaways from this insightful conversation:

1. Embrace Technology for Engagement - Integrating SMS messages into your communication plan can significantly boost conversion rates. Jack underscores the shift in customer interaction towards text messaging and its effectiveness in creating a more connected client experience.

2. Culture Makes the Difference - A positive and supportive company culture, encapsulated by "CARE" (confidence, assertive report, energy), drives success both internally and in customer relations.

3. Focus on Personalization and Timing - The pathway to conversion is through tailored communication and strategic outreach. Understanding the timing, intervals of calls, and adjusting for inbound call handling can make a substantial difference in your campaign's efficacy.

Expand your understanding of the HVAC industry's nuanced challenges and discover actionable strategies for your business.  Plus, enjoy a lighter moment as our guests share a laugh over a legendary Russian mobster prank call!

Don't miss out on these impactful insights that could revolutionize your approach. Hit play on our latest episode now, and remember to share the knowledge with others.


Find Jack:

On The Web: https://elitecall.net/
On The Web: https://hail911.com/
Linkedin: https://www.linkedin.com/in/jack-pinsel-8b18967/
E-mail: [email protected]

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662


Sponsored By:
Chiirp: https://chiirp.com/hssr

Send us Fan Mail

What a thought-provoking episode with expert Paul Sanneman, where we delved into the pivot from craftsman to entrepreneur, debunked industry myths, and explored revolutionary recruiting methods with the power of AI!  This episode focused on elevating your business and staying ahead of the curve in the ever-evolving home service landscape. 

We discussed 

1. Transforming Hiring Practices:

 From constant recruitment to leveraging AI and offshore staff, streamlining your hiring process is essential to snag the top talent and edge out the competition.

1. The AI Revolution:

 Whether you're ready or not, AI redefines the business battlegrounds. Incorporating it wisely can lead to a significant advantage in customer service, marketing, and beyond.

1. Balancing Human and Tech:

 The human element remains crucial while technology surges forward. Strategic hiring and firing decisions grounded in empathy and legal awareness are the cornerstone of team-building success.

Don't miss Paul's deep dive into a paradigm shift that could be the difference between being a market leader and a follower. And yes, when it comes to team building, sometimes the secrets lie in open sight – it's just about asking the right questions!

Find Paul :

On The Web: https://contractorstaffingsource.com/
Facebook: https://www.facebook.com/contractorstaffingsource
Instagram: https://www.instagram.com/contractorstaffingsource/
Linkedin: https://www.linkedin.com/in/paul-sanneman/
Linkedin: https://www.linkedin.com/company/contractorstaffingsource/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662


Sponsored By:
Chiirp: https://chiirp.com/hssr
Real Time Marketing: https://realtime360.io/

Send us Fan Mail

Our latest episode is a game-changer for those striving to transform their HVAC businesses.

Join us as we unpack Brianna's journey through the complexities of marketing and leadership in the HVAC industry. Brianna, a maverick in HVAC marketing and data analytics, shares her wisdom on creating a self-sufficient team and leveraging data for informed decision-making.

Here are 3 Key Takeaways from our enlightening conversation with Brianna Skiffington:

1. Empower Your Team: Trust and delegation are essential for scalability. Prioritize, delegate, and let your team shine with autonomy while you focus on the business's strategic path.

2. Data-Driven Decisions: Understand the power of precise data. Brianna's use of her dynamic budget sheet and Service Titan exemplifies optimizing marketing by understanding revenue flows, ad performance, and customer behaviors.

3. Adapt and Innovate: The digital landscape is evolving, and so should your advertising strategies. Brianna's insights on Google's dynamic search ads and her agency's agile approach demonstrate the necessity to stay ahead of the curve.

Tune in to hear our complete chat with Brianna Skiffington—a conversation filled with invaluable lessons on leadership, data, and the marketing finesse required to drive your HVAC business to new heights.

Find Brianna :

On The Web: https://www.cxc.ai/
On The Web: https://freeagency.ai/
On The Web: https://briski.me/
Linkedin: https://www.linkedin.com/in/briskiffi/
Linkedin: https://www.linkedin.com/company/cxc-ai
Facebook: https://www.facebook.com/briskiffi

Join Our Group: https://www.facebook.com/groups/hvacrevealed


Sponsored By:
Chiirp: https://chiirp.com/hssr
Real Time Marketing: https://realtime360.io/

Send us Fan Mail

Dive into the latest episode of our podcast which features Sarah Ghirardo, the Senior Manager of Productized Content at ServiceTitan. With her unparalleled expertise in content strategy, Sarah plays a pivotal role in enhancing ServiceTitan's professional products through innovative content solutions.

Episode Highlights:

• Understanding Contractor Marketing
• Effective Email Marketing Techniques
• Database Segmentation Strategies
• Optimal Timing for Hiring an Internal Marketer
• Driving Business Innovation
• Kickstarting Word of Mouth Marketing

Whether you're a marketing enthusiast, a business owner, or someone interested in the developing a better marketing strategy, this episode is a treasure trove of knowledge and practical advice. Join us for an engaging session full of actionable tips and in-depth discussions with Sarah Ghirardo from ServiceTitan.

Find Sarah:

Marketing Summit: https://bit.ly/3PtgJKM
Book a Call/E-mail Sarah Here: https://flow.page/sarahghirardo
On The Web: https://www.sarahghirardo.com/
On The Web: https://www.servicetitan.com/
Facebook: https://www.facebook.com/sarah.pellettkoppel
Linkedin: https://www.linkedin.com/in/sarah-ghirardo-83049131/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662

Sponsored By:
Chiirp: https://chiirp.com/hssr
Real-Time Marketing: https://realtime360.io/

Send us Fan Mail

We're thrilled to host Lawrence Castillo, the dynamic President of Brody Pennell Heating & Air Conditioning. Based in the bustling city of Los Angeles, CA, Lawrence has emerged as a vanguard in the residential HVAC and plumbing sector, propelling companies to unparalleled revenue heights on the West Coast.

We dive deep into Lawrence's captivating journey in the trades. Discover how he climbed the ranks to become a top-tier operator in the industry and the mastermind behind Brody Pennell's recognition as the BEST Heating and Air Conditioning company by Los Angeles Times readers for two consecutive years, 2021 and 2022.

We discussed: 

• How To Create A Successful Business Model
• Hiring Employees That Fit With The Business
• Getting Employees On Board With Business Acquisitions
• Nuances of the HVAC Industry Between Canada and The United States
• Creating A Memorable Experience

Join us for an inspiring session filled with industry insights, leadership advice, and a behind-the-scenes look at what makes a top HVAC company tick in one of America's most competitive markets.

Find Lawrence :
On The Web: https://brodypennell.com/
E-mail: [email protected]
Linkedin: https://www.linkedin.com/in/lacastillo/
Facebook: https://www.facebook.com/BrodyPennell
YouTube: https://www.youtube.com/c/BrodyPennellLosAngeles

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662



Sponsored By:
Chiirp: https://chiirp.com/hssr
Real Time Marketing: https://realtime360.io/

Send us Fan Mail

In this episode of HVAC Success Secrets Revealed, we sit down with Brooke Greenwood, Director of Service at Carrier, to delve into the cutting-edge developments reshaping the HVAC industry. Brooke shares insights into Carrier's latest initiatives, from homeowner incentives to integrating NFC technology.

We discussed:

• How Can Technicians Learn More From The Manufacturer
• Getting Employees Bought Into New Technology
• How To Better Position Technology For Clients
• How Does A Business Owner Handle Manufacturer Incentives

Join us as we explore these topics and more, gaining valuable insights into how technology and innovation drive change in the HVAC industry.

Find Brooke:

On The Web: https://www.carrier.com/carrier/en/worldwide/
E-mail: [email protected]
Linkedin: https://www.linkedin.com/in/brooke-greenwood-2585b0140/

Join Our Group: https://www.facebook.com/groups/hvacrevealed
Presented By On Purpose Media: https://www.onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662


Sponsored By:
Chiirp: https://chiirp.com/hssr
Real Time Marketing: https://realtime360.io/