In this episode of the Level Up Show, Edward is joined by Guillaume Wiatr, principal and founder of MetaHelm. A story and narrative are two different things. When you connect people with a narrative, you impart your brand’s cause with them and allow them to create their meaning with your brand.

Stories are close-ended, while narratives are open-ended. Guillaume shares that, by creating a strong strategic narrative, you influence customers to make radically stronger decisions based on what your brand truly means to them. For the brand, this results in brand loyalty, profitability, market share, and overall success.

In this episode of the Level Up Show, Edward is joined by Jonathan Mahan, Co-Founder of The Practice Lab. Entering sales was an accident for Jonathan, like many others, and he learned that asking the right questions is a vital part of success in this profession.

Jonathan details the many changes he implemented to master essential sales skills. This includes proper diet, exercise, and sleep, as well as learning other skills outside of sales. But, in his own experience, the biggest factor in improving his discovery question was consistent two-hours-a-week practice.

In this episode of the Level Up Show, Edward is joined by Brent Keltner, President at Winalytics and author of the upcoming book The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success.

As hyper personalization is the trend today, Brent focuses on sifting through the data to find which conversations by each buyer matters and draw from that. Therefore, pattern recognition is his area of expertise.

Brent's suggestion to sellers is to recognize the buyer voice. This holds a lot more value than assuming what the buyer voice is, so look back on sales calls and simply ask buyers what it is that they want.

In this episode of the Level Up Show, Edward is joined by Brynne Tillman, "The LinkedIn Whisperer," CEO at Social Sales Link, and host of the Making Sales Social Podcast. When you earn the right to have a conversation with prospects by bringing value, you open up the relationship to even bigger sales conversations.

Another critical part of earning bigger conversations is social listening so you can find out what your prospects care about. You don't even need to be connected as clicking on Activity shows you what they've shared already. Another strategy is to create a poll that engages your target audience to gain insight on what they want and how they work.

In this episode of the Level Up Show, Edward is joined by Bill McCormick, Chief Sales Officer at Social Sales Link. He shares that, of all the social media platforms out there, LinkedIn is special as it is designed primarily for people to network and build their contacts.

Bill advocates a permission-based approach instead of the usual pitching. Not only does this differentiate you from the vast majority of sellers, it also gives you the right to have conversations which transform into sales conversations naturally.

In this episode of the Level Up Show, Edward is joined by Daniel Gomez, award-winning business coach, executive coach, motivational keynote speaker, and Podcast of the Year Recipient. He is also the international bestselling author of You Were Born To Fly: Be Original, Be The Best YOU.

Daniel shares his professional journey starting with car sales. He learned some of the most vital lessons in resilience, communication, and always pushing ahead no matter the circumstances. He shares nuggets of wisdom that he learned over the years, including the need for a positive support system and the grit and determination that people are capable of to achieve phenomenal success.

In this episode of the Level Up Show, Edward is joined by Patrick Burns, Founder of Patrick Burns Co. The road to success is not clear cut and takes many turns and failures before the fruits of labor start to emerge.

Patrick learned that systems are necessary to scale the business and that developing them early on reaches this goal faster. Alongside systems, leaders must learn to delegate because doing everything yourself is also not scalable.

Another big lesson for Patrick to level up was being strategic. Doing multiple tasks at once can make you feel busy, but when the output doesn't create that much of an impact then it's time to reconsider where your time is best spent.

In this episode of the Level Up Show, Edward is joined by Brandon Fluharty, VP of Strategic Accounts Solutions at LivePerson. Being a workaholic almost had devastating consequences for Brandon when, at just 31 years old, he suffered a stroke.

This served as a wakeup call for Brandon who then made changes to his lifestyle, and in his sleeping habits in particular, to better take care of his health. Ironically, letting go of the hustle culture which glorifies sleep deprivation has resulted in him closing more and bigger deals than before.

Brandon shares his project Be Focused. Live Great. as a result of his own self-discovery. He learned the perfect balance of 4 hours of deep work and 4 hours of meetings as the middle ground that checks productivity without compromising other aspects of his life and health.

He shares his Thrive Score which is a combination of the above metrics. When he has his highest Thrive Scores, that means he felt his best and he was also producing his best.

When it comes to the future, Brandon is highly optimistic about the prospects of web3 and blockchain. It is of great interest to Brandon how people can now own pieces of the internet and the radically different way of thinking gen z has about entrepreneurship, work, and time.

In this episode of the Level Up Show, Edward is joined by Paul Rosenberg, the award-winning and sought-after leadership coach, author of Rogue Leadership: Harnessing Headwinds to Drive Performance and the host of Rogue Leadership Channel on YouTube.

Paul has travelled the whole world and lived in every continent except Antarctica. His mission is to develop a leadership methodology by taking the best that every country can offer with the ultimate goal of becoming a truly global leadership coach.

He’s also frequently mistaken for Paul RosenBURG, the CEO of Def Jam and Eminem’s lawyer, and gets everything from royalty requests to mixtapes on a daily basis.

Paul shares his thoughts on how to humanize the workplace, make leadership work, and why data isn’t the only key to success.

In this episode of the Level Up Show, Edward is joined by Daniel Wax, Founder and CEO at ScaleUp, Fractional Head of Demand Generation at RevGenius, and Demand Generation Head at 2Swell.

Daniel's story is incredibly interesting as he began his entrepreneurial journey when he was just 16 years old. Like many, he experienced major trials and lived in a halfway house before deciding he would make something out of his life.

He discovered sales. In his short but meteoric career, he learned effective tricks in cold Facetiming and how to close deals using this unpopular method. Daniel would later join RevGenius and built the backend automations.

He shares the barriers he encountered that prevented easy adoption of the software and how they removed these obstacles by providing education and waiving the upfronts. Daniel also shares how he has personally moved away from centralized banking and now manages his own funds with crypto.