It's what happens when a hockey fan wins a national award, gets a cup for a year, and wrings every social media drop out of it. Mike Schifino, who owns Holy Cow Ice Cream Cafe, has some great advice on flavor development and how it can affect your online presence. There are also a whole lot of other nuggets in this one.

You can find out more about Mike and his business at https://www.holycowicecreamcafe.com/

For information about the North American Ice Cream Assoc, and how you can open and grow your ice cream business with a community that will support you, go to https://icecreamassociation.org/