What if YouTube Shorts, rather than TikTok, held the golden key to marketing success for home inspectors? That's the question we're unpacking in this episode of Inspector Toolbelt Talk. We put this theory to the test through a series of experiments, exploring YouTube Shorts' unique strengths in audience targeting, increased engagement rate, and potential for longer-lasting views. We even share our simple yet effective formula for crafting YouTube Shorts that grip viewers' attention. Plus, we delve into how the power of hashtags has personally skyrocketed our video views.

But we don't just stop at YouTube Shorts - we're also breaking down strategies for optimizing your YouTube videos for maximum impact. We've learned that the ideal video includes a snappy, keyword-laden description and a contact point for potential clients. We also discovered that consistent posting can overcome the unpredictability of video views and that scheduling videos or using the TikTok logo in your uploads may not yield the best results. Lastly, we'll let you in on when we've found is the best time to post videos for maximum visibility. Sit back, relax, and let us guide you on how to utilize YouTube to its fullest potential in your home inspection business.

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*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.