If you invent the world’s greatest Fintech App in your garden shed that’s impressive – but something only known to you. At which point you need to get the word out to relevant audiences. PR is an essential component in the modern world to help you refine and target that message and to get you and it into the relevant publications/podcasts et al that will reach your target clients and the market in general (think targets for next fund raise perhaps).

At a more macro level, the dark side of PR is that it is, as Musk said propaganda, and one often designed not in the recipients’ best interest, whether it be Bernays getting women to take up smoking or governments getting people to be injected more recently.

However that’s way above the Fintech space and in this episode Ben takes a very value-adding practical approach to what PR is, when you need it and when you don’t, what the value-add is, how to use it well and what to look out for when hiring a PR firm amongst many other insider-angles.

Ben is a long term player in the whole media and Fintech scene including the earliest days of Level39 and working at Balderton Capital VCs and formed his own boutique agency focusing on B2B Fintech and VC PR in 2017.

Topics discussed include:

And much much more