In this episode of The Brand Called You, entrepreneur and author Mitch Russo reveals how businesses can uncover hidden value within their systems and transform it into scalable, recurring revenue through licensing. Drawing from his experience building eight-figure companies and working with Tony Robbins and Chet Holmes, Mitch explains why licensing is the ultimate escape from the time-for-money trap.

00:35- About Mitch Russo

• Mitch is an author, a founder and a strategist,

• He's an author of a book titled Licensing for Leverage.