In this episode of The Brand Called You, Yehuda Niv—CEO and Co-founder of Spines—explains how his AI-first publishing platform is transforming a centuries-old industry. From cutting publishing timelines from 18 months to three weeks to empowering authors worldwide, Yehuda shares the moment he realized publishing needed disruption and how Spines is redefining the future of books.

00:34- About Yehuda Niv

• Yehuda is the CEO and co-founder of Spines, which is the world's first tech powered publishing platform.

Welcome to TBCY’s latest episode featuring Nora Agbahamen, a leading social impact storyteller and personal branding expert from Lagos, Nigeria. In this inspiring conversation with host Ashutosh Garg, Nora shares her journey, insights, and actionable advice for anyone looking to create meaningful change through storytelling and authentic personal branding.

Below is a breakdown of key moments and insights from the episode, highlighted with timestamps in a question format for easy navigation.

In this episode of The Brand Called You, host Ashutosh Garg sits down with cybersecurity leader, educator, and author Joshua D. Copeland. Joshua dives deep into his book "Unpopular Opinion," uncovering the myths, flaws, and hidden truths behind the cybersecurity industry. From tackling grind culture and the myth of certifications, to discussing the real impact of leadership, burnout, and imposter syndrome, this conversation is a wake-up call for professionals craving authenticity and practical solutions. Joshua shares candid advice on AI in security, building resilient teams, and why true cybersecurity is always about people—never just technology. Whether you’re a cybersecurity veteran or just starting out, this episode is packed with invaluable wisdom you won’t find in any playbook.

In this inspiring episode of TBCY, host Ashutosh Garg sits down with Olympic silver medalist, Emmy-winning producer, author, and CEO of The Art of Really Living, John K. Coyle. Dive into a rich conversation about the power of kairos moments, redefining success, the art and science of unforgettable storytelling, and mastering the currency of time.

John K. Coyle shares pivotal stories from his life, including the emotional moment that changed his outlook after missing his second Olympic team. Learn how he reframed his relationship with failure, found meaning beyond medals, and discovered the real value of crafting memories over chasing achievements.

They discuss:

• Why storytelling trumps data in leadership.

• The universal power of the hero’s journey structure.

• How crisis unlocks memorable, life-changing tales.

• The difference between “chronos” and “kairos” time—and how to use them to expand your life.

• Practical exercises for emotional connection and creating time-expansive experiences.

In this powerful episode of The Brand Called You, trend watcher and author Adjiedj Bakas talks about The Male Harem, a novel by the late Vinco David. Blending medieval Indian history with a contemporary narrative, the book challenges societal norms, explores homosexuality across cultures and eras, and makes a compelling case for acceptance, empathy, and love in all its forms.

00:35- About Adjiedj Bakas

• Adjiedj is a trend watcher, author, TV personality and a speaker.

• He is also the presenter of The Male Harem, a novel by the late Vinco David.

In this episode of The Brand Called You, Nick Adkins shares his extraordinary journey from suit-wearing healthcare CEO to founder of the Pinksocks movement—a global symbol of gifting, connection, and human kindness. What began as a simple way to stand out at conferences evolved into a worldwide reminder that real change starts with authentic human connection.

00:49- About Nick Adkins

• Nick is the co-founder of PinkSocks (pinksocks.life) a movement about creating a global community of empathy, community and love.

In this episode of The Brand Called You, Sundararaman Ramamurthy, MD & CEO of BSE, reflects on four decades in capital markets, contrasting global banks with domestic institutions, decoding BSE’s resurgence, and sharing lessons on leadership, regulation, innovation, and purpose-driven growth.

00:48- About Sundararaman Ramamurthy

• Sundararaman is the MD & CEO of BSE.

In this episode of The Brand Called You, MIT researcher Nils Fonstad unpacks digital innovation as a disciplined, impact-focused process. From end-user centricity to improvisation, modularity, and learning at scale, the conversation reveals how organizations can innovate without wasting resources—and turn digital from hype into measurable value.

00:35- About Nils Fonstad

• Nils was educated at Cornell and MIT Sloan and earned his PhD from MIT.

• He has held senior research roles at INSEAD/eLab in Paris and MIT, publishing widely, including in Harvard Business Review.

• He co-founded the European CIO of the Year Awards with CIO Net and is currently based in Madrid.

In this deeply moving episode of The Brand Called You, host Lisa Lipkin speaks with Rabbi Yafa Joanie Tsehaynesh Chase, President and Founder of Ezra’s World.

Rabbi Yafa shares her extraordinary journey through international development, spiritual leadership, and family empowerment. From her work in Ethiopia and Rwanda to her growing coaching practice rooted in soul wisdom, she explains why poverty—not lack of love—is the primary reason families fall apart.

This conversation explores gratitude, intuition, cultural humility, and the power of supporting local leaders. It is a heartfelt reminder that true change begins by listening—to people, to communities, and to the soul.

Discover the origins, evolution, and future of the Internet in this in-depth conversation with Marleen Stikker, founder of Waag Futurelab and a pioneer of Europe’s early Internet.

Marleen shares her journey from philosophy to technology, the creation of Digital City Amsterdam, and why she believes the Internet has lost its public purpose. The discussion spans digital sovereignty, ethics, open-source movements, and what it truly means to “fix” the Internet.

If you care about democracy, public values, and the future of digital infrastructure, this episode is essential viewing.