Likes Don’t Pay the Bills: How to Use Social Media to Fill Your Chair

Are you chasing likes, comments, and shares but not seeing results in your salon or spa business? In this episode of Salon Swagger, we’re breaking down how to use social media strategically to attract clients, build trust, and ultimately, fill your chair.

We’ll cover:

• Why vanity metrics don’t matter (and what does).
• How to stop chasing trends and stay consistent.
• The five phases of the Click to Chair: The Ultimate Client Journey and how to create content that speaks to each stage.
• Simple strategies to overcome social media overwhelm and focus on what really works.

This is your guide to turning social media from a time-waster into a powerful tool for business growth. Watch now and start posting with purpose!

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