On this episode we speak with Linda Ong and Sarah Unger of Cultique, a culture insights and strategy agency. Sarah and Linda discuss both why it’s dangerous to be over-reliant on data alone and how culture is informing every move for todays’ most enlightened brands.

Chapters:

* 00:29 – 02:37 – Why it’s dangerous to be overreliant on data alone

* 02:38 – 04:49 – Working within culture with brands

* 04:50 – 06:39 – On complementary data and cultural segmentation

* 06:39 – 12:18 – How do you tell brands what they need to do or not to do with culture

* 12:19 – 16:44 – How should companies deal with cultural issues like sexual harassment?

* 16:45 – 18:21 – How does Cultique see culture changing over the next 5 years?

* 18:21 – 20:39 – How data and culture play into the analysis of culture

* 20:39 – 21:52 – Digital wellbeing being a fundamental frontier

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