Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users

"I just don't have the time to post on LinkedIn™️. It's not that I undervalue the benefits, it just takes me far too long because I overthink it"

This came from a delegate on a course I delivered recently and it hit me right between the eyes...That's why so many people find it hard to find the time to post content, they overthink it!

Also in this episode;

• Feedback on pods and direct messaging.

• How demure and mindful is your profile? I found out and got roasted!

• More changes coming to video content and Livestreaming...potentially.

• A heartbreaking post of the week

Serious question...why do you do it? 

What are your objectives and are you achieving them?

This week I received a message which challenged my views on posting content on LinkedIn™️. I disagreed with the points made but that doesn't make them wrong or inappropriate, just different and a good challenge to my thinking.

So I thought I would share my thoughts in this weeks episode.

That plus;

Drafting a post with AI✧

Premium perks

Forwarding DM's

More thoughts on organic reach (the lack of)

Post of the week

LinkedIn™️ are finding it hard to control pods so some LinkedIn™️ users have decided to take the law into their own hands and expose people who use pods to falsely inflate the engagement on their content.

But...are these exposures accurate and could some people be caught up in the fallout?

That plus;

• 'Videos for you' on mobile app

• Sharing comments

• You really don't need hashtags

• 'LinkedIn is a mess. Here's how to fix it' The Guardian has it all wrong!

• Post of the week

...Finding the right balance.

This week, I am replaying a conversation I had with Gillian Whitney on her recent LinkedIn™️ Live.

You can view the full Livestream here

Also the post of the week can be viewed here

This week I answer 3 questions about;

• Business development on LinkedIn™️
• The use of AI
• LinkedIn™️ 'Associates'

Also covered in this episode;

• Collaborative articles
• The problem and prevalence of misinformation
• What is the right amount of characters in a text only post?
• Post of the week

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

But do we REALLY know them?

interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️

This week I chat with one of the nicest and most helpful LinkedIn™️ Experts out there - My friend John Espirian.

Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/

This week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content.

In my experience, this is a big challenge for many people and they tend to either be;

• Full on (loud) but not authentic

• Bland, steering away from revealing any personality.

Both of the above are driven by the same thing, a reluctance to reveal their real character and personality. It should be easy but it's really not!

So I sat down with Ella for an hour or so and chatted about this fascinating topic.

Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/

I was hoping that we, the LinkedIn™️ community, would have learnt by now but no, illegal (Linkedin law) automation products are still thriving and new ones seem to appear almost every month.

It's been a long time since I tackled this subject - remember the battle I had with John Nemo in episode 198? John has since changed his views but since those days (2018), the tools have become more sophisticated but still do the same damage to this platform so I thought I would return to this important topic.

Also in this episode I talk about;

• A content generation tool called AuthoredUp

• Two new features

• A worrying security issue

• Post of the week

Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/

I'm back from a wonderful two weeks in Greece...back to a windy and wet UK (summer lasted two days apparently!) So to warm myself up, I got stuck into the following topics in this weeks podcast;

Should a company be posting this?

Congratulations you are in the top ten experts list!

Four new features

LinkedSummit 2024

Post of the week

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

But do we REALLY know them?

interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️

This week I chat with my favourite Kiwi, New Zealand based LinkedIn expert Lynnaire Johnston.

Lynnaire has a fascinating career history in radio, publishing and copywriting before finding her passion for LinkedIn™️.

Lynnaire is one of the friendliest, most generous and knowledgable LinkedIn™️ experts out there and I'm sure you will enjoy hearing her describe her background.