Cal gets a windfall when he listens to the strategy that takes Lisa Gable where she wants to go. And Lisa's gone to some incredible places. The author of Turnaround has served four presidents, raised about a half billion dollars and stitched together a coalition of food and beverage industry corporations with public health agencies that led to the reduction of 6.4 trillion calories from the collective American diet. Her strategy immediately points Cal to the right places, and it may do the same for you.