More and more women are riding mountain bikes, so why are there so few women-specific bike brands out there? It’s not just about making bikes for everyone — though that’s important, too.  Kara Williard and David Golay sat down with Ludi Scholz, the Off-Road Category Manager at Liv, to hear all about it.

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TOPICS & TIMES

Ludi’s Background & Role at Liv (2:53)

Women-Specific Bikes (7:14)

Why This Matters (11:31)

Frame Design / R&D (15:14)

Suspension Tuning (21:09)

Liv’s Lineup (25:40)

Pique & Intrigue X (29:12)

What’s Next for Liv (32:02)

The Industry at Large (32:43) 

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