Described as a "serial entrepreneur", Perry Belcher is an SEO expert, business marketing consultant, investor, importer, copywriter, internet entrepreneur and co-owner of Digital Marketer. On top of all that, Perry has proved throughout his career to be a master speaker and storyteller as well.

In part one of this special two-part episode, Dave and Perry discuss how Perry integrates his value ladder into the four different kinds of events he offers, as well as the type of content he prefers to teach at his events. Don't forget to check out part two next week where Dave and Perry talk about storytelling and why it's an essential characteristic for successful entrepreneurs!

Find out more about Perry here: perrybelcher.com

Learn more about Perry's "Weirdest Event Ever" here: weirdestevent.com

Be sure to grab your tickets to this year's Funnel Hacking Live at: funnelhackinglive.com

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