We chat with Firework founder Vincent Yang about innovations in live stream shopping and shoppable video to create personalized 1:1 shopping experiences that double e-commerce conversion rates. Vincent explains how Firework is bringing the tactile, high-touch experience of physical stores online with tools like digital humans and AI assistants. We discuss the post-purchase experience, the future of omnichannel retail, and why these digital innovations are key for brands with high AOV products. Whether you're interested in brick and mortar conversion optimization or leading edge e-commerce, this interview provides unique insights into the digital retail experience of the future.

Thanks to Firework for making all our #etail2024 coverage possible.

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