The Small Business School Podcast

Live From High Vibe Women: From Basement to Brand Empire with Julie Cole


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This special episode of Small Business School was recorded live at the High Vibe Women event—and let me tell you, the energy in the room was electric! I had the absolute joy of sitting down with Julie Cole, co-founder of Mabel’s Labels, mom of six, bestselling author, and all-around force. She shared how a product idea born out of her own family chaos turned into a beloved brand known across North America. We dove into her story, her mindset, and the lessons she’s learned about building a business with heart (and humour).

Key topics covered:

  • How Mabel’s Labels went from a basement startup to a multimillion-dollar brand
  • What it really looks like to grow a business while raising six kids (and why Julie gave up mom guilt 5 kids ago!)
  • Visibility, community, and building a brand people connect with—especially in today’s noisy world
  • The importance of delegating, hiring help, and knowing when to get out of your own way
  • Productivity hacks, mindset shifts, and prepping for an exit—even if you're not there yet

Julie’s real-talk and unapologetic approach will leave you inspired and ready to take your next step—whatever that looks like for you. Whether you’re just starting or scaling, this one’s full of gold.

Connect with Julie:

Website: https://mabelslabels.ca/

Instagram: @juliecoleinc

High Vibe Women: Empowering Events for High Vibe Female Entrepreneurs 

Website: https://www.highvibewomen.ca/

Instagram: @highvibe.women

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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The Small Business School PodcastBy Staci Millard

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