The No Film School Podcast

Live from NAB 2024: Blackmagic's CEO on the URSA Cine 12K & Future of AI

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We had the chance to speak to Grant Petty of Blackmagic Design at this year’s NAB conference. It was as much of a conversation about technology and innovation as it was a conversation about human nature. 


In today’s episode, No Film School’s Jourdan Aldredge speaks with Blackmagic CEO Grant Petty to discuss: 

  • Developing the URSA Cine with a post-production mindset
  • Zero-cost options from Blackmagic for beginners
  • Why Grant doesn’t like to compete with others
  • PYXIS camera and its features
  • Creating products that lend to an efficient post-production workflow
  • Exciting new changes and updates to DaVinci Resolve 19
  • Grant’s opinion on AI and the future of editing 
  • The moment he fell in love with color correction
  • Feeling lonely and misunderstood
  • Why you have to be a ruthless, yet empathetic product engineer



    • Memorable Quotes

    • “Business people are some of the stupidest people in the world.” [22:25]
    • “A lot of this technology is just shit. It’s not very reliable.” [29:11]
    • “If it gets too smart, it’s just another species to kill. Humans are fantastic at killing everything. We just gotta go hunting computers.” [30:45]
    • “With creativity comes great loneliness.” [47:58]
    • “You got to be simultaneously ruthless and simultaneously full of empathy.” [50:00]


      • Mentioned:

      A First-Hand Look at the New Blackmagic URSA Cine 12K at NAB 2024 


      Check out Jourdan's article 


      Blackmagic URSA Cine


      Blackmagic PYXIS


      DaVinci Resolve 19   





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