In this interview from the NGA conference, Michael La Kier, VP of Brand Development at IGA, discusses the importance of retail media, AI, and omnichannel marketing for independent grocers. La Kier emphasizes the need for data aggregation, overcoming legacy systems, and creating a "linked and liquid" strategy to help independents compete. He also touches on the role of in-store retail media, digital attribution, and partnerships with CPG brands and fresh food producers. Learn how IGA is working to support independent grocers through innovative strategies and technologies in this insightful conversation.

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#IGA #MichaelLakier #independentgrocers #retailmedia #NGAconference #omnichannelmarketing #multichannelmeatmarketing #proximitytosales #linkedandliquidstrategy #dataaggregation #legacysystems #AIingroceryretail #instoreretailmedia #digitalattribution #CPGpartnerships #freshfoodfocus

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