In this episode of The Next Innovation, host Samantha Murphy Kelly takes the stage at Ireland House, the designated meeting point of Enterprise Ireland innovators and leaders during the annual SXSW tech conference in Austin, Texas. As part of a live panel discussion, Samantha sat down with William Fitzgerald, co-founder of Bárd Global, Dr. Susan Leavy, ethicist and professor at University College Dublin, and Dr. Matt Lease, computer scientist and professor at the University of Texas. They explore the ethical considerations of AI-generated content, whether regulation can hurt or foster innovation, and what young companies should be privy to when considering AI tools. They also discuss how AI is transforming certain industries and what consumers should expect in the near future.