The Eurobike 2025 panel explores branding in the cycling industry, featuring Gerard Vroomen founder and Entrepeneur, Greg Shapleigh Brand Strategy Consultant, Justin Day Founder and Creative Director and Ricky Buckelei Marketing Manager.

This is a rare opportunity to get real insights from a series of experts in the cycling industry on branding. 

The panel underscores that successful branding in cycling requires authenticity, strategic clarity, consistent investment, and a willingness to focus and say no to distractions, all while staying attuned to both heritage and evolving customer needs.

Chapters

• 0:00 — Introduction & Panel Overview
• 2:38 — Guest Introductions
• 7:02 — Differentiation in Cycling Brands
• 14:02 — The Role of Storytelling & Brand Positioning
• 15:28 — Sponsorships & Brand Activation
• 26:13 — Heritage vs. Innovation
• 31:44 — Brand Investment vs. Short-Term Sales
• 42:14 — Strategy vs. Opportunity
• 53:27 — Brand Evolution & Audience Q&A
• 55:59 — Closing Remarks

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