Dustin Jones, along with his wife Amanda and their two daughters, Addie and Anna Lois, make up a hardworking family from Mississippi who find joy in life's simple pleasures: good food, great company, and time spent together around the grill. What started as weekend cookouts and a bit of friendly competition soon evolved into something greater—Southern Char Seasonings, a family brand founded on faith, flavor, and tradition.

Dustin, a lifelong sales professional and competitive cook, built Southern Char through years of trial, tasting, and genuine passion. From our original Signature Blend to the bold new Garlic Butter Blend, every recipe is handcrafted, competition-tested, and perfected in the kitchen, designed to bring people together and make every meal memorable.

At the heart of Southern Char is a simple belief: do things the right way—with family, community, and heart. Whether you're in the backyard, at a cook-off, or gathered around the dinner table, we hope our seasonings add warmth, incredible flavor, and a touch of genuine Southern hospitality to every bite.